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Question # 4

While the stakeholders might not be familiar with the term "Continuous Integration," outlining its benefits in terms of improved quality, efficiency, and reduced risk can easily convince them of its value for the Contact Center project. Here are some specific points to highlight Ursa Major Solar wants a consultant to design a solution that will blow its customers take detailed questions about a product's functionality. The customer should be able subject-matter experts and interact with IT support

through available channels in real time.

Which feature should the consultant use to accomplish this?

A.

Mass Email

B.

Experience Site

C.

Public Groups

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Question # 5

The customer expects high data volumes and complex reporting needs. Which solution supports scalability and advanced analysis?

A.

Utilize standard Salesforce Reports and Dashboards for basic data visualization.

B.

Implement Einstein Analytics for AI-powered insights and predictive analysis.

C.

Leverage external data warehouse solutions for data storage and complex queries.

D.

Both (b) and (c) combined for data storage, advanced analysis, and visual data exploration.

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Question # 6

The customer wants to prioritize cases based on customer loyalty and contract value. Which case management requirement should be considered?

A.

Develop custom formulas to calculate customer loyalty and contract value score.

B.

Configure case fields to capture customer tier and contract details for manual prioritization.

C.

Implement automated case escalation rules based on pre-defined loyalty and contract value thresholds.

D.

Utilize Entitlements to define service level agreements (SLAs) and prioritize cases based on entitlement levels.

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Question # 7

Your deployment involves introducing a new agent performance dashboard. Which cut-over requirement helps ensure user adoption and understanding?

A.

Providing comprehensive training on the dashboard features and metrics for agents.

B.

Making the dashboard easily accessible and readily available within the agent interface.

C.

Customizing the dashboard layout and visualizations to align with agent preferences and needs.

D.

All of the above, contributing to a positive user experience and encouraging agents to leverage the new dashboard.

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Question # 8

The customer wants to automate sending invoices and case history updates via email. Which business process requirement should be considered?

A.

Develop custom Apex code for automated email triggers and attachments.

B.

Utilize Process Builder with predefined rules for email notifications based on case updates.

C.

Configure outbound email integrations with pre-built templates for invoices and case summaries.

D.

Implement Einstein Bots to handle email communication and automate basic customer interactions.

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Question # 9

Your scenario includes deploying a new knowledge base for self-service customer support. Which channel-specific cut-over requirement promotes awareness and utilization?

A.

Integrating knowledge base articles within relevant chat conversations and case workflows.

B.

Providing prominent access points to the new knowledge base across various customer-facing channels.

C.

Conducting user training and awareness campaigns highlighting the new knowledge base and its benefits.

D.

All of the above, creating a multi-pronged approach to encourage self-service adoption through the new knowledge base.

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Question # 10

You‘re deploying a new web chat widget with proactive engagement triggers. Which cut-over requirement helps optimize customer experience and minimize intrusion?

A.

Defining precise triggers for proactive chat engagement based on website visitor behavior and context.

B.

Configuring clear opt-out options for customers within the chat window and on website landing pages.

C.

Providing agents with readily available customer context and browsing history within the chat interface.

D.

All of the above, contributing to a personalized and helpful proactive chat experience for website visitors.

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Question # 11

To validate email deliverability, you need to test spam filters and blacklists. Which tool helps with this process?

A.

Email testing services like Mail Tester and GlockApps for analyzing email content and predicting spam filter activation.

B.

Monitoring email logs and delivery reports within Salesforce for identifying blocked or bounced emails.

C.

C. Configuring SPF, DKIM, and DMARC authentication protocols to improve email deliverability reputation.

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Question # 12

Based on the scenario and considering regulatory limitations, the most suitable messaging channel for Ursa Major Solar (UMS) to proactively initiate conversations with previous contact center customers is Messaging for Web.

An insurance company handles a large volume of cases every year. The companies communicate with the customer and other third parties through related cases und the same customer issue. Currently, they find it confusing to follow the count appears from different people and channels.

What should a consultant utilize to design a solution so the common is easier to follow, but still relatable to the original customer case?

A.

Chatter

B.

Case Comments

C.

Case Hierarchy

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Question # 13

To facilitate a transfer of an Enhanced Bot conversation to a queue, a consultant needs to use two routing types:

1. Omni-Channel Flow:

● This is the primary type used to route the conversation from the bot to the queue.

● The consultant can build a flow with a specific action to "Route Work Item."

● This action allows you to specify the target queue where the conversation will be directed.

2. Dialog: (Optional)

● While not required for basic transfers, dialogs can be used to

enhance the user experience during the transfer process.

● For example, the consultant can create a dialog that informs the

customer about the need to transfer the conversation to a live agent

and provides estimated wait times.

● Additionally, the dialog can collect any necessary information from the

customer before transferring the case to the queue.

A consultant is asked to migrate 100,000 historic cases from a legacy system to Cloud.

Which tool should the consultant use?

A.

Data Import Wizard

B.

Salesforce REST API

C.

Data Loader

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Question # 14

The customer wants to capture customer feedback through post-interaction surveys. Which feedback mechanism would be most beneficial?

A.

Integrate with a third-party survey platform for customization and detailed analysis.

B.

Utilize Salesforce Surveys with pre-built templates for collecting feedback after case closure.

C.

Implement chatbots with in-conversation surveys to gather immediate feedback during interactions.

D.

Develop custom case fields and workflows to capture and track customer feedback internally.

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Question # 15

Validating case management functionality involves assessing data capture accuracy. Which tool assists with this?

A.

Case History related list displaying all updates and changes made to a specific case record.

B.

Reporting tools showing trends and patterns in case data entry and field values.

C.

Data Quality Rules automatically highlighting inconsistencies and missing information in case fields.

D.

All of the above, providing various options for analyzing data capture accuracy and identifying potential issues.

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Question # 16

You need to validate the accuracy of dynamic data merging in email templates. Which option provides the best verification method?

A.

Sending test emails with sample data sets and manually checking for merge field accuracy.

B.

Utilizing pre-configured Salesforce test cases for email merge field functionality.

C.

Reviewing email delivery logs and checking for errors or missing data in merged fields.

D.

Implementing Apex triggers to validate data integrity before triggering email sending actions.

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Question # 17

The customer needs to ensure data security and access controls for sensitive customer information. Which security requirement is most important?

A.

Implement multi-factor authentication (MFA) for secure agent logins and access.

B.

Configure field-level security to restrict access to sensitive data based on user roles.

C.

Encrypt customer data at rest and in transit to protect against unauthorized access.

D.

Regularly conduct security audits and vulnerability assessments to identify potential risks.

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Question # 18

Validating Contact Center metrics involves verifying data accuracy and interpretation. Which tool helps with data quality checks?

A.

Salesforce Data Loader for bulk data imports and basic field validation.

B.

Data Quality Rules within Salesforce highlighting missing information and formatting inconsistencies.

C.

Einstein Anomaly Detection identifying unusual patterns and potential data inaccuracies within metrics.

D.

All of the above, offering various options for ensuring data quality and reliable metric interpretation.

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Question # 19

You need to validate automated case escalation. Which tool helps monitor and assess this process?

A.

Monitoring Escalation History related list within case records to track escalation triggers and actions taken.

B.

Utilizing reporting tools to analyze trends and patterns in case escalation frequency and reasons.

C.

Supervisor Console providing insights into case status, queue information, and escalation triggers.

D.

All of the above, offering complementary perspectives on automated case escalation effectiveness and potential adjustments.

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Question # 20

Your scenario involves assigning chats and emails to available agents based on skill sets. Which feature facilitates this?

A.

Presence-based routing automatically assigning tasks based on agent availability.

B.

Omni-Channel Presence States indicating online and offline agent status for different channels.

C.

Skill-based routing leveraging agent skill profiles to match tasks with qualified individuals.

D.

All of the above, working together for optimal multi-channel task assignment and routing.

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Question # 21

Your deployment involves migrating to a new cloud-based Contact Center platform. Which cut-over requirement helps maintain data security and access control?

A.

Configuring data encryption for transferred information and user access with multi-factor authentication.

B.

Conducting pre-migration security audits and vulnerability assessments of both platforms.

C.

Establishing clear data ownership and access rights for users across the old and new platforms.

D.

All of the above, contributing to a secure and controlled migration process with robust data protection.

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Question # 22

Your scenario involves deploying a new outbound calling feature for targeted campaigns. Which cut-over requirement helps mitigate compliance risks?

A.

Verifying agent training on call scripts and adherence to regulatory requirements.

B.

Ensuring proper opt-in mechanisms and customer consent management for outbound calls.

C.

Implementing recording and call monitoring functionalities for compliance audits and quality control.

D.

All of the above, contributing to a compliant and responsible outbound calling operation.

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Question # 23

Validating business processes involves testing workflows and flow logic. Which tool helps with this?

A.

Monitoring case history and chat transcripts within Salesforce to review process actions and outcomes.

B.

Utilizing Flow Debugger tool to visualize execution steps, identify errors, and optimize flow processes.

C.

Conducting user testing sessions with agents to gather feedback on the process experience and effectiveness.

D.

All of the above, offering complementary perspectives for analyzing and refining business process functionality.

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Question # 24

Your customer seeks continuous improvement for their Contact Center program. How can future functionality support this?

A.

Utilize pre-built Salesforce reports and dashboards to track key metrics and identify areas for improvement.

B.

Implement Einstein Analytics for advanced data analysis, predictive insights, and proactive problem-solving.

C.

Gather agent feedback through surveys and workshops to understand pain points and suggest improvements.

D.

All of the above, combining data-driven insights with customer and agent feedback for continuous optimization.

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Question # 25

Ursa Major Solar has recently completed testing of its upgrade to

Enhanced Digital Engagement channels. A consultant needs to now move

the WhatsApp number on the testing sandbox to production.

How should the consultant accomplish this?

A.

Enter the existing number when creating the channel in production

B.

Request a new number for the production org

C.

Log a case with Salesforce Customer Support

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Question # 26

Your scenario involves migrating to a new chat platform integrated with Salesforce. Which deployment process best facilitates transition with minimal downtime?

A.

Phased deployment migrating agents and customer access in groups to minimize service interruption.

B.

Parallel deployment running both platforms simultaneously until full migration to the new system.

C.

Cutover deployment with a temporary system switch during scheduled maintenance time for minimal disruption.

D.

All of the above, depending on the platform integration complexity and desired downtime window.

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Question # 27

The company prioritizes increasing online self-service adoption. Which KPI would effectively measure this?

A.

Case Volume Deflection Rate

B.

Customer Effort Score (CES)

C.

Number of Knowledge Base Articles Viewed

D.

Web Chat Engagement Rate

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Question # 28

You‘re deploying a new routing rule for social media inquiries. Which channel-specific cut-over requirement helps maintain efficient social media messaging?

A.

Pre-populating agent dashboards with relevant information about incoming social media interactions.

B.

Ensuring seamless continuity of ongoing social media conversations during the cut-over process.

C.

Automating case creation and assignment based on social media message content and customer profiles.

D.

All of the above, contributing to a smooth and efficient transition for handling social media inquiries.

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Question # 29

Your customer wants to offer 24/7 omnichannel support with personalized interactions. Which Salesforce feature best addresses this?

A.

Omni-Channel Routing

B.

Case Management

C.

Service Cloud Einstein

D.

Customer Community

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Question # 30

While the listed features each serve a purpose, the most suitable choice for Ursa Major Solar's goal of connecting customers with subject-matter experts (SMEs) for real-time, detailed discussions is Experience Site with integrated Live Agent Chat or Messaging for Web.

A consultant is preparing post-implementation training material for the agents and supervisors in an environment that uses Service Cloud Voice with Amazon Connect. Supervisors need to track key performance indicators (KPIs), such as calls answered. average handle time, and average speed to answer.

Where should the consultant point supervisors to track these KPIs?

A.

Omni Supervisor Console and Amazon Supervisor Dashboard

B.

Service Cloud Voice Analytics App and Omni Supervisor Console

C.

Service Cloud Voice Analytics App and Amazon Supervisor Dashboard

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Question # 31

Validating email functionality involves testing delivery and content accuracy. Which tool helps with email address verification?

A.

Salesforce Reports with filters to identify cases with invalid email addresses.

B.

Data Loader functionality for bulk email address validation against external databases.

C.

Einstein Validation Service for real-time email address verification during data entry.

D.

Salesforce Sandbox environment for sending test emails and verifying recipient details.

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Question # 32

The customer values user adoption and training. Which element should be prioritized in the implementation plan?

A.

Extensive technical documentation and configuration guides.

B.

Comprehensive change management and communication strategy.

C.

End-to-end user training programs and support resources.

D.

Development and testing of core functionalities before focusing on user experience.

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Question # 33

The customer aims to automate repetitive tasks like case escalation. Which functionality can streamline this?

A.

Workflow Rules

B.

Case Escalation Matrix

C.

Entitlement Management

D.

Omni-Channel Routing

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Question # 34

The customer requires advanced customization for specific workflows. What is the best approach?

A.

Out-of-the-box configuration

B.

Salesforce Flow

C.

Third-party development

D.

Custom Apex coding

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Question # 35

Your requirements include chatbot integration for self-service support. Which Salesforce platform facilitates this?

A.

Einstein Bots with natural language processing and conversational AI capabilities.

B.

Flow Builder with chatbot elements for building conversational interfaces within flows.

C.

Lightning Web Components for developing custom chatbot interfaces integrated with Salesforce.

D.

All of the above, providing various options for building and integrating chatbots into your self-service experience.

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Question # 36

Universal Containers (UC) has a service report requirement to provide a

snapshot of customers, including the service products they are using, case

reason, and priority,

Which dashboard in Service Analytics should UC use? Sidebar-By

A.

Customer

B.

Open Cases

C.

Account Profile

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Question # 37

You need to migrate complex workflows from your legacy system. Which tool facilitates this?

A.

Process Builder with drag-and-drop interface for designing automated processes within Salesforce.

B.

Flow Builder with visual development environment for building complex automation and logic flows.

C.

Apex code development for custom scripting and advanced workflow logic implementation.

D.

All of the above, depending on the complexity and specific functionalities of the migrating workflows.

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Question # 38

Based on Ursa Major Solar's goals of strengthening loyalty, increasing case deflection, and improving customer retention, the most suitable Experience Cloud template is the Customer Service template. Here's why:

During a workshop with a client, a consultant is made aware that the client wants to content social media strategy for their Contact Center. They want to allow their customers to message them through Facebook and also require the possibility for the customer to make posts on the company Facebook

page. They do not want to create a case for every comment on their Facebook page, as some of the posts do not need a response.

Which set of solutions should the consultant recommend for all the criteria to met?

A.

Social Customer Service and ISV partner solution

B.

Digital Engagement and Social Studio

C.

Digital Engagement and ISV partner solution

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Question # 39

You need to migrate both active and historical customer data. Which migration approach balances efficiency and minimal disruption?

A.

Full cutover migration transferring all data at once, followed by system downtime for configuration.

B.

Phased migration migrating specific data subsets in stages to minimize service interruption.

C.

Incremental migration continuously syncing updates from legacy systems to Salesforce for real-time data consistency.

D.

Pilot migration testing the process with a small data sample before large-scale migration commences.

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Question # 40

Your KPI requirements include measuring average handle time (AHT) for chat interactions. Which metric best reflects this?

A.

Number of chat sessions handled by agents.

B.

Total chat session duration divided by the number of sessions.

C.

Time spent by agents actively engaged in chat sessions.

D.

All of the above, depending on the desired AHT calculation scope and inclusivity.

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Question # 41

The company wants to assess brand loyalty and potential for referrals. Which KPI is most relevant?

A.

Customer Satisfaction (CSAT) Score

B.

Net Promoter Score (NPS)

C.

Average Contact Handle Time (AHT)

D.

Case Resolution Rate

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Question # 42

Your deployment involves migrating historical case data. Which data preparation step helps maintain case history and audit trails accurately?

A.

Transferring all available case data, including comments, attachments, and activity logs, during the migration process.

B.

Configuring the new system to preserve chronological order and timestamps associated with historical case events.

C.

Testing case history access and audit trail functionality to verify accurate retrieval and display of historical information.

D.

All of the above, contributing to a complete and accessible migration of historical case data with preserved context and audit trails.

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Question # 43

You‘re deploying a new AI-powered virtual assistant for initial customer inquiries. Which cut-over requirement helps maintain customer trust and transparency?

A.

Clearly disclosing the use of AI and providing options for human interaction when needed.

B.

Training the virtual assistant on diverse customer data and common language variations for accuracy.

C.

Monitoring interactions and measuring the virtual assistant‘s effectiveness in resolving customer issues.

D.

All of the above, contributing to a responsible and trustworthy AI implementation for customer support.

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Question # 44

Ursa Major Solar (UMS) configured its Omni-Channel to allow support agents to handle three chat requests simultaneously. It has been a

challenge for some of the new hire agents.

What should an administrator add in Omni-Channel settings to allow

ramp-up time for UMS's junior agents to handle only two chat requests at a

time?

A.

Create and assign a new Presence Configuration. Create and apply a new

B.

Routing Configuration.

C.

Create and assign a new Presence Status

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Question # 45

You need to configure email templates for case updates and notifications. Which tool best suits this task?

A.

Salesforce Classic Email Templates with drag-and-drop content editing.

B.

Entitlement Email Templates for automated communication based on service level agreements.

C.

Lightning Email Templates with flexible design options and dynamic data merge fields.

D.

Einstein Mail Composer powered by AI for personalized and responsive email content.

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Question # 46

Your data migration plan involves staged rollouts for different user groups. Which data preparation step facilitates this approach?

A.

Dividing customer data into separate subsets based on user groups for targeted and phased migration.

B.

Configuring role-based access controls within the new system to ensure data access aligns with user group assignments.

C.

Testing data migration functionalities with pilot groups to identify and address any issues before broader rollout.

D.

All of the above, contributing to a controlled and efficient data migration process with minimal disruption to different user groups.

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Question # 47

The consultant should instruct agents to access the call transcripts configured in Amazon Connect within the Conversation Component in Service Console.

Ursa Major Solar's Contact Center has a large volume of customers, and the company to strengthen loyalty, increase case deflection, and increase customer retention by implementing a customer portal.

Which Experience Cloud template should a consultant recommend

A.

Help Center

B.

Customer Service

C.

Customer Account Portal

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Question # 48

You‘re preparing historical call recordings for migration. Which step helps improve audio quality and accessibility for playback within the new system?

A.

Converting call recordings to a supported audio format compatible with the new Contact Center platform.

B.

Implementing speech-to-text conversion for call recordings and making transcripts available alongside audio files.

C.

Optimizing audio file size while maintaining optimal sound quality for clear playback and analysis.

D.

All of the above, contributing to improved accessibility and analysis capabilities for historical call recordings.

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Question # 49

Your KPIs include tracking customer satisfaction ratings for specific channels. Which feature facilitates this?

A.

Surveys triggered after case closure based on case closure rules or manual initiation.

B.

Einstein Feedback Surveys automatically sent based on interaction events and collecting customer feedback.

C.

Custom Apex development for integrating third-party survey platforms into the Contact Center workflow.

D.

All of the above, depending on the desired survey integration level and automation requirements.

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Question # 50

Ursa Major Solar can implement customer push notifications through the following channels as part of its Engagement upgrade project:

Ursa Major Solar (UMS) has high daily call volumes. UMS wants to improve the speed and efficiency of its call handling.

Which set of features/capabilities will help UMS achieve this?

A.

Service Cloud Voice, Omni-Channel, Service Console

B.

Case Classification, Omni-Channel, Einstein Bots

C.

Service Cloud Voice, Feedback Management, Einstein Boss

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Question # 51

You‘re migrating historical call recordings to Salesforce. Which storage option provides secure and scalable access?

A.

File attachments within Salesforce case records.

B.

External cloud storage with Salesforce integration.

C.

Salesforce Content Management System (CMS) for document and asset management.

D.

Salesforce Platform Events or Queues for real-time data streaming and storage.

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Question # 52

The IT team wants to integrate Salesforce with their existing CRM system. Which future functionality would facilitate this?

A.

Utilize standard Salesforce connectors and APIs for seamless data exchange.

B.

Develop custom Apex code to synchronize data between the two systems.

C.

Implement point-to-point integrations with unique data mappings for each field.

D.

Migrate all Contact Center data into the existing CRM system to avoid integration complexity.

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Question # 53

The consultant should recommend UC configure the solution by setting up the organization's default business hours and creating an escalation rule where the case matches the criteria associated with different business hours.

An administrator has activated Omni-Channel routing on a queue for the first time. However, agents are not seeing the work that was already in the queue

What is the reason for the work that was already in the queue not being pushed to agents?

A.

Records that exist in a queue prior to Omni-Channel routing activation will

not be pushed to an agent.

B.

The Apply to existing records in queue option was not selected.

C.

The type of work that was in the queue is not in the Selected Objects list

on the queue under Supported Objects

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Question # 54

The customer wants automated case escalation based on specific criteria. Which data model element plays a key role?

A.

Custom fields capturing escalation triggers like priority or SLA breaches.

B.

Workflow Rules configured with escalation steps and case field conditions.

C.

Process Builder sequences defining escalation actions and notifications.

D.

Entitlements specifying service level agreements and associated escalation rules.

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Question # 55

Your design includes email auto-replies for initial case acknowledgements. Which tool facilitates automated responses?

A.

Workflow Rules with email action steps triggered by case creation events.

B.

Process Builder sequences defining auto-reply steps and dynamic content insertion.

C.

Entitlement Email Templates configured with automatic responses based on service level agreements.

D.

Einstein Bots configured to send auto-replies and collect initial information from customers via email.

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Question # 56

The customer needs flexibility for future modifications to workflows and processes. Which design approach promotes maintainability?

A.

Develop complex custom code for every functionality to achieve specific needs.

B.

Leverage standard Salesforce features like Process Builder and Flow for visual workflow creation.

C.

Utilize external applications and extensive third-party integrations for various functionalities.

D.

Design rigid workflows with limited room for future adjustments or customizations.

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Question # 57

The desired process of reassigning cases to a higher support tier when SLA

timelines are breached.

Ursa Major Solar needs to protect customers' private information, such as

social sty numbers, during phone interactions.

Which Service Cloud Voice feature should a consultant recommend to

accomplish this?

A.

Hierarchical Sharing Settings on Calls

B.

Collaboration on Call Recordings

C.

Pause/Resume Call Recording

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Question # 58

You‘re preparing data migration for knowledge base articles with associated attachments. Which step helps ensure file compatibility and accessibility within the new platform?

A.

Converting attachments to formats compatible with the new knowledge base system before the migration process.

B.

Configuring the new platform to recognize and handle different file formats associated with migrated knowledge base articles.

C.

Testing access and download functionality for attached files within the new platform after the migration is complete.

D.

All of the above, contributing to seamless access and usability of knowledge base articles with corresponding attachments in the new system.

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Question # 59

Your KPIs include measuring agent utilization rates. Which metric best reflects this?

A.

Number of cases handled by an agent during a specific period.

B.

Agent login duration divided by the total active work time on cases or chats.

C.

Time spent by an agent on various activities throughout the workday.

D.

All of the above, depending on the desired scope and granularity of agent utilization measurement.

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Question # 60

The customer aims to automate repetitive case escalation processes. Which feature can streamline this?

A.

Workflow Rules

B.

Entitlements

C.

Field History Tracking

D.

Queues

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