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410-101 Dumps With Exact Questions and Answers

Exact2pass Provides 100% Valid Facebook Certified media buying professional 410-101 Exam dumps Questions and answers which can helps you to Pass Your Certification Exam in First Attempt.

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410-101 Questions and Answers

Question # 1

What other insights from your client's customer base should you be looking for, before you create a core/saved audience from this dataset?

Select all that apply.

Choose ALL answers that apply.

A.

You should look at top categories and see what other pages people follow and interact the most so that you can use those same categories with your new core audience.

B.

You should see who from that customer base is also connected to your client's fan page.

C.

You should go into location and see where current customers are really from.

D.

You should understand what spending methods (in-store or online) your current customer base has in order to define whether you launch conversion ads or store visit ads.

Question # 2

What strategies should you follow to prepare the marketing campaigns you will launch in 4 months?

Choose only ONE best answer.

A.

You should analyze the current customer base so that you can then build a custom audience based on the insights you found.

B.

You should analyze the current customer base and fan page in order to launch the campaign in 4 months.

C.

You should just launch ads to the current customer base. There is no need to launch ads to new audiences.

D.

You should analyze the current customer base; understand their behaviors, demographics, and other important information, then build core/saved audiences based on these insights.

Question # 3

An eCommerce recently installed the Facebook pixel on their website to better understand the ROAS of the online marketing efforts.

After two months, they've spent $3,500 in online conversion campaigns, and generated $6,000 in revenue.

You realize that the ratio for the ROAS is 1.71:1

What does this ratio mean?

Choose only ONE best answer.

A.

For every $1 you spend on a campaign, you generate $3.5 of revenue.

B.

For every $1 you spend on a campaign, you generate $1.71 of revenue.

C.

For every $10 you spend on a campaign, you generate $1.71 of revenue.

D.

For every $1 of revenue, you spend $1.71 in advertising.

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