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Question # 4

Your executive vice president has asked you to explain the basic notion of "skill blocks" within the context of skill-based pay systems design. What two variables would you emphasize?

A.

different skills and depth of each skill

B.

skill certification and criterion

C.

key competencies and training requirements d. broad banding and market value

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Question # 5

Key messages must be aligned with which of the following?

A.

Communication objectives

B.

Sphere of experience

C.

Evaluation methods

D.

Senior management values

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Question # 6

Why is it important to be aware of organizational changes when managing a communication campaign?

A.

Because any significant change will require a new campaign

B.

Because the success of any communication campaign relies upon a lack of change

C.

Because they may result in changes to the campaign, timeline or budget

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Question # 7

When should the communication campaign be evaluated?

A.

Immediately following the creation of the campaign

B.

Whenever the data is available to the communications team

C.

After the initial rollout and again four to six months later

D.

When financial resources become available

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Question # 8

If you need to convey negative or controversial information, which channel should you consider first?

A.

Face-to-face

B.

Paper-based

C.

Technology-based

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