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Professional Certified Marketer

Last Update 14 hours ago Total Questions : 316

The Professional Certified Marketer content is now fully updated, with all current exam questions added 14 hours ago. Deciding to include PCM practice exam questions in your study plan goes far beyond basic test preparation.

You'll find that our PCM exam questions frequently feature detailed scenarios and practical problem-solving exercises that directly mirror industry challenges. Engaging with these PCM sample sets allows you to effectively manage your time and pace yourself, giving you the ability to finish any Professional Certified Marketer practice test comfortably within the allotted time.

Question # 4

Which of the following pricing strategies is oriented toward customers?

A.

A strategy that prices products above that of competitors ' offerings

B.

A strategy that is primarily aimed at adding value to a company ' s products or services

C.

A strategy that emulates competitors ' pricing strategies

D.

A strategy that delivers quality products at lower prices and helps capture market share

E.

A strategy that focuses on producing a specific return on investment

Question # 5

When a marketer conducts user generated content campaigns, it must:

A.

ensure that users confirm the rights to and authority over materials being submitted.

B.

obtain parent or guardian permission to feature users who are below 21 years of age.

C.

remember that it is not liable for information that is disparaging, defamatory, or otherwise offensive.

D.

remember that carefully drafted submission guidelines are not particularly useful in regulating user generated content.

E.

blur out or pixelate media that reveals the identity of the user.

Question # 6

PlayBall, a manufacturer of gaming consoles, announces the release of its new device. Karen, wanting to be one of the first to own the new gaming console, stands in a queue for over five hours on the day of its release. Even though disappointed that the product sold out before her turn arrived, Karen returned at 2 A.M the next day and was the first person in line. In this scenario, Karen is one among the _____.

A.

early adopters

B.

innovators

C.

early majority

D.

late majority

E.

laggards

Question # 7

What is the revenue share of requirements of a brand that sells $80,000 worth of its product and whose customers buy $200,000 worth of products in the same product category?

A.

10%

B.

20%

C.

30%

D.

40%

E.

50%

Question # 8

Calculate the return on marketing investment of a campaign that costs $10,000 and delivers $45,000 in incremental net profit.

A.

1.5

B.

2

C.

2.5

D.

3.5

E.

4

Question # 9

A(n) _____ is a broad description of a firm’s objectives and the scope of activities it plans to undertake, and attempts to answer two main questions: What type of business are we? What do we need to do to accomplish our goals and objectives?

A.

marketing toolbox

B.

operational plan

C.

mission statement

D.

marketing plan

E.

code of conduct

Question # 10

Mars Corp. decides to buy new laptops for its managerial employees. Having made the decision, the top managers deliberated and decided that they required a 3GHZ processor and webcam in each laptop. In this scenario, Mars Corp. is currently in the _____ stage of the B2B buying process.

A.

need recognition

B.

product specification

C.

RFP process- Stage 5

D.

proposal analysis

E.

order specification

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