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Question # 4

A user is experiencing errors when trying to save their email.

What three items should they check for in order to successfully save their email draft? Choose 3 answers

A.

The email contains a text version

B.

The email contains at least one variable tag

C.

The email uses dynamic content

D.

The email designates a general or specific sender

E.

The email contains an unsubscribe link

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Question # 5

Which three user role security limits can be added to an individual user account? (Choose three answers.)

A.

Max number of emails the user can send.

B.

Max number of prospects the user can manually delete.

C.

Max number of records a user can import.

D.

Max number of prospects the user can manually create.

E.

Max number of prospects the user can export.

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Question # 6

What triggers a prospect record to sync from Pardot to the CRM? Choose 2 answers

A.

Landing page submission

B.

Mapping new custom fields

C.

Form submission

D.

Opening an email

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Question # 7

What information is required when creating a prospect manually?

A.

Campaign, Company, Email, Score

B.

Account, Email, Profile, Score

C.

Campaign, Email, Full Name, Profile

D.

Campaign, Email, Profile, Score

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Question # 8

When an opportunity is created in Pardot from the sync with Salesforce, what campaign is set on the opportunity?

A.

The last campaign of the last contact associated with the opportunity

B.

The first campaign of the first contact associated with the opportunity

C.

The first campaign of the last contact associated with the opportunity

D.

The last campaign of the first contact associated to the opportunity.

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Question # 9

Which Salesforce field type is unsupported for syncing with Pardot?

A.

Lookup

B.

Picklist

C.

Number

D.

Formula

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Question # 10

LenoxSoft wants the "State" field to appear in real-time whenever a prospect selects "United States" for the "Country" field when completing their Pardot form.

Which form feature should be utilized?

A.

Progressive Profiling

B.

Email Validation

C.

Kiosk/Data Entry Mode

D.

Dependent fields

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Question # 11

Which two actions can cause an anonymous visitor to convert into an identified prospect? (Choose two answers.)

A.

Submitting a form on a landing page.

B.

Matching an automation rule.

C.

Viewing more than one web page.

D.

Clicking on a tracked link in an email.

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Question # 12

A marketer wants to create different Pardot lists to correspond with the different stages of the buying cycle. When an Opportunity stage changes in Salesforce. the prospect list membership automatically updates to reflect that m Pardot. example, if an opportunity moves from Negotiations to Closed Won, the prospects associated with that opportunity. Should be removed from the Negotiations list, and added to the Closed won list.

How could the marketer accomplish this?

A.

Completion Action

B.

Page Action

C.

Automation Rule

D.

Dynamic List

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Question # 13

A Marketing Manager wants to send out an email to a list of prospects that are assigned to several different sales raps. Some of these prospects are syncing with Leads In Salesforce, and some are syncing with Contacts. Each prospect should receive the email from their prospects assigned rep.

How should the Marketing Manager accomplish this?

A.

Select General User for the Sender of the email

B.

Select Assigned User for the Sender of the email

C.

Select Account Owner for the Sender of the email

D.

Select Specified User for the Sender of the email

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Question # 14

A user creates a copy of Email Template A, makes changes and saves as Email Template B. They send a list email using Email Template B. The user finds that Email Template As reporting metrics are not changing as a result of the new list email send.

Why would this occur?

A.

An email template's metrics do not change after the template is used one time.

B.

Email Template A should have been deleted after creating the copy.

C.

The metrics would be attributed to Email Template B.

D.

The user should have made Email Template A the primary template.

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Question # 15

What does Pardot set on visitors' browsers to track their activities?

A.

UTM Parameters

B.

Tracking Pixels

C.

Cookies

D.

Google Analytics Tracking Code

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Question # 16

Which two prospect activities trigger a sync from Pardot to Salesforce? Choose 2 answers

A.

Submitting a form

B.

Opening an email

C.

Clicking a custom redirect

D.

Unsubscribing from email

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Question # 17

What happens to wait when a user paused an engagement studio and the prospect still has time remaining on the wait period.

A.

The wait time is paused and the prospect will finish the remaining wait time when the program resumes and process to next step.

B.

The wait time continues to process and the prospect will immediately process to next step once the remaining wait time is fulfilled.

C.

The wait time is paused and the prospect will immediately process to next step when program resumes.

D.

The wait time continues to process and the prospect will immediately process to next step when program resumes.

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Question # 18

What does the gear icon on the prospect list allow you to do?

A.

Copy

B.

Assign

C.

Delete

D.

Edit

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Question # 19

LenoxSoft uses a custom account field in Salesforce and wants to use it for segmentation in Pardot.

What should an administrator do to be able to use the custom field in Pardot?

A.

Edit an existing default account field m Pardot and map it to the account file m Salesforce.

B.

Make no changes. Only default account fields can sync to Pardot.

C.

Create a custom account field in Pardot and map it to the account field in Salesforce.

D.

Map the account field in Salesforce to a contact field that is already syncing with Pardot.

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Question # 20

Does an automation rule ever match a prospect more than once?

A.

Yes, automation rules run every time.

B.

No, an automation rule will only affect a prospect one time

An automation rule can match a prospect more than once if you enable Repeat Rule. Otherwise, an automation rule will only affect a prospect one time.

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Question # 21

There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.

What automatic workflow can be created to prevent them from getting assigned?

A.

Create an automation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

B.

Create a dynamic list based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

C.

Create a completion action based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

D.

Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

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Question # 22

A user wants to increase a prospect's score an additional five points every time a specific form is completed. The score increase should occur upon form submission.

What automation tool should be used to accomplish this?

A.

Engagement studio

B.

Completion action

C.

Custom redirect

D.

Segmentation rule

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Question # 23

Identify three webinar connectors for Pardot

A.

ReadyTalk, GoTo Webinar, WebEx

B.

WebEx, JoinMe, GoTo Webinar

C.

Zoho, WebEx, ReadyTalk

D.

Adobe Connect, Lync, BlueJeans

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Question # 24

What would a hard bounce refer to on an email sending report?

A.

An email that is recognized, but returned to the sender because the recipient's mailbox is full.

B.

An email that is recognized, but returned to the sender because the mail server is temporarily unavailable

C.

An email that was sent to a prospect marked as opted out because they visited the unsubscribe page.

D.

An email that permanently bounced back to the sender because the address is invalid.

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Question # 25

A Pardot administrator wants to export a .csv of prospects that purchased a certain product within the last year. The product is captured in a Product Name field on the prospect record. The company’s product will soon be changing names, therefore they need a one-time export of all prospects that have this specific product currently listed in the Product Name field.

What is the recommended way to identify these prospects to export to .csv?

A.

Create an automation rule based on product Name.

B.

Create a completion action based on Product Name.

C.

Create a dynamic list based on Product Name.

D.

Create a segmentation rule based on Product Name.

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Question # 26

A LenoxSoft marketer selects the option "Redirect the prospect instead of showing the form's Thank You Content" when new Pardot landing page.

What would be the expected behavior when a prospect submits a form designed to show Thank you Content?

A.

The prospect will continue to see the form upon submission

B.

The discrepancy between the two assets will cause an error

C.

The prospect will be redirected to another webpage

D.

The form's Thank You Content will still display

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Question # 27

A designer wants to apply LenoxSoft’s styling to assets in Pardot. Which two assets can they control CSS styling for In Pardot?

Choose 2 answers

A.

Landing pages

B.

Form handlers

C.

Forms

D.

Social posts

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Question # 28

A Pardot administrator has pre-existing HTML that they want to use to build their landing page in Pardot. Which asset should be applied during the creation of the Pardot landing page to accomplish that goal?

A.

Dynamic content

B.

Custom redirect

C.

Layout template

D.

Stock template

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Question # 29

How often does Pardot sync with Salesforce?

A.

5 minutes

B.

Real time

C.

10 minutes

D.

30 minutes

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Question # 30

False

19. Which of these are default user roles?

A.

Administrator

B.

Admin Vacation

C.

Marketing

D.

Sales Manager

E.

Sales Manager's Assistant

F.

Sales User

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Question # 31

The baseline grade will show on the prospect profile at all times.

A.

True

B.

False

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Question # 32

A CNAME or vanity alias, is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Pardot hosted campaign elements such as; landing pages, search results and individually tracked links sent in your emails.

A.

True

B.

False

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Question # 33

How can a prospect's score be changed?

A.

Through automation rules.

B.

Through scoring model changes.

C.

Through completion actions.

D.

All of the above.

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Question # 34

A non-repeating automation rule has matched 100 prospects. A user pauses the automation rule, edits the rules criteria, and resumes the rule.

What would happen to the 100 prospects who previously matched the rule?

A.

The prospects will not unmatch the rule and no new actions will be applied.

B.

The actions will reapply to prospects who match the new rule criteria.

C.

The rule will unapply actions to prospects who no longer match the criteria.

D.

The prospects will be marked as unmatching the updated rule.

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Question # 35

How can an interested lead that comes to Lenoxsoft’s website and fills out the Contact Us form receive a follow-up email each time he or she submits?

A.

Send using the form’s completion actions.

B.

Send using a segmentation rule.

C.

Send using an engagement program.

D.

Use a dynamic list to use as a recipient list on an email send.

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Question # 36

LenoxSoft wants to provide a list of their products on their "Contact Us" form and ask prospects to select only one product they are most interested in.

Which field type should they leverage?

A.

Multi-Select

B.

Checkbox

C.

Dropdown

D.

TextArea

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Question # 37

A Pardot administrator wants to gather a prospect's company name and Job title, but only once they have captured prospect's first name, last name and email address in a previous form submission.

Which feature should they use?

A.

Progressive Profiling

B.

Always display even if previously completed

C.

reCaptcha

D.

Dependent Fields

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Question # 38

Form or Form Handler? I need to be able to edit and change my form directly.

A.

Form

B.

Form Handler

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Question # 39

You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record.

A.

True

B.

False

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Question # 40

On which two types of domains does Pardot set cookies? (Choose two answers.)

A.

Pardot domains

B.

Tracker domains

C.

Mobile domains

D.

Social media domains

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Question # 41

LenoxSoft wants to create a Pardot landing page that matches the exact look and feel of their website. Which method would produce the closest results?

A.

Use a stock layout provided in Pardot

B.

Use above form and below form content to create the layout

C.

Embed the campaign tracking code on their website

D.

Import layout using a URL from their website

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Question # 42

What do spam complaints refer to in an email report?

A.

The number of prospects who clicked the unsubscribe link

B.

The number of prospects who replied to the email to ask to be removed

C.

The number of prospects who opted out via the email preference center

D.

The number of prospects who marked an email as spam

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Question # 43

New feature alerts can be found at the top of the dashboard.

A.

True

B.

False

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Question # 44

What is Lead Qualification?(select two)

A.

The process of determining when a prospect is ready for follow up from your sales team.

B.

An automated set of actions that ensures your sales team gets a steady stream of purchase-ready prospects.

C.

The process of determining when a prospect is ready for follow up from your marketing team.

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Question # 45

A marketing user wants to send an email template to a prospect list, but the specific email template Isn't available to choose when sanding a new list email.

How should the user resolve this Issue?

A.

Edit the list to be available for "Email Sanding"

B.

Edit the email template to make it available for "List Emails"

C.

Edit the list to be available for "Email Templates"

D.

Edit the email template and choose the appropriate list

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Question # 46

How could a visitor convert to a prospect?

A.

Download an eBook

B.

Open a Pardot email

C.

Submit a Pardot form

D.

Watch a video hosted in Wistia

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Question # 47

How can an action be applied to a prospect who views a specific page of a website?

A.

Through completion actions

B.

Through automation rules

C.

Through scoring

D.

Through page actions

E.

None of the above

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Question # 48

A marketing manager wants to view list email engagement metrics in Engagement History in Salesforce.

Which metric is not supported?

A.

Total Replies

B.

Total Delivered

C.

Unique Opens

D.

Opt Out Rate

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Question # 49

Identify the differences between default and custom roles.

A.

Default roles are included with Pardot

B.

Custom roles can be edited

C.

Default roles can be edited

D.

Default roles can be deleted

E.

Custom Roles can be created from scratch

F.

Custom roles can be created from a default role

G.

Default roles are included with Pardot

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Question # 50

What variable tag must be included in an email to allow prospects to manage their email preferences?

A.

%%opt_out%% or %%email_preference_center%%

B.

%%unsubscribe %% or %% email_preference_ center %%

C.

%%opt_out%% report_spam %%

D.

%%unsubscribe % or %% opt_out %%

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Question # 51

What type of fields are not supported by the Pardot sync?

A.

Record Type fields

B.

Formula fields

C.

Number fields

D.

Geolocation fields

E.

Text Area (rich) fields

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Question # 52

Which three triggers could be used to define a prospects path in an engagement studio program?

Choose 3 answers

A.

List membership

B.

Email open

C.

Custom redirect click

D.

File download

E.

Prospect grade

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Question # 53

LenoxSoft’s Marketing Manager notices that clicks on the email link www.lenoxsoft.com aren’t being counted in the list email report.

Based on this link’s format, why wouldn’t it have been re-written for tracking?

A.

The link should start with http or https to be automatically re-written.

B.

The link should contain a wildcard to be automatically re-written.

C.

The link should point to go.pardot com to be automatically re-written.

D.

The link should be populated with variable tags to be automatically re-written

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Question # 54

How should a user understand how many prospects are currently waiting on a step in an engagement program?

A.

Download the report of the program.

B.

Click on the step to view its report card.

C.

Look at the tooltip above that step.

D.

Pause the program and edit the step.

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Question # 55

Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead's Pardot information (score/grade) transferred over. How do you address this issue?

A.

Pardot only shows this information on the lead record.

B.

Once converted, this information shows on the account record and not the contact.

C.

The administrator needs to create lookup fields on the contact to see this from the lead.

D.

The administrator needs to make sure he has mapped his lead fields to contact fields in Salesforce.

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Question # 56

What is the main difference between automation rules and segmentation rules?

A.

Segmentation rules do not run retroactively

B.

Automation rules do run retroactively

C.

Automation rules run continuously, segmentation rules run once.

D.

Neither will "unmatch" prospects

Screen Shot 2018-09-05 at 14.41.17.png

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Question # 57

Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers

A.

A prospect being converted from a Lead to a Contact

B.

A prospect sending an email to their assigned user

C.

A prospect clicking on a tracked link in an email

D.

A prospect submitting a form on a landing page

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Question # 58

Which Pardot function should be used to track prospect engagement on a banner ad on a third-party site?

A.

Page action

B.

Custom redirect

C.

Campaign tracking code

D.

Landing page

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Question # 59

What is the expected behavior if an automation rule is NOT set to repeat?

A.

The prospect can match the criteria multiple times and the action runs each time.

B.

The action can only run once per day on the prospect.

C.

The prospect matches the criteria once, but the action runs multiple times.

D.

The prospect matches the criteria once and the action runs once.

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Question # 60

What step type would be used in engagement studio to add prospects to another engagement studio program's recipient list?

A.

Rule

B.

End

C.

Trigger

D.

Action

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Question # 61

On Tuesday, a marketing user scheduled a list email to be sent this Friday, but their manager wants the email to go out tomorrow Instead. What Is the recommended way to change the scheduled sand data for the email.

A.

Edit the scheduled email. select Wednesday for the new data, and save it

B.

Edit the engagement studio program, select Wednesday for the new data, and save

C.

Delete the engagement studio program and create a new program that is scheduled for Wednesday.

D.

Delete the scheduled email and create a new email that is scheduled for Wednesday.

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Question # 62

In Salesforce, Contacts are deleted if an Opportunity hasn't been closed in 180 days. As a result, the corresponding prospects are marked as[[crm_deleted]] in Pardot. If the Request a Demo form is completed after that 180 day period, the prospect should be recreated as a Lead.

What automation tool should be used to solve this need?

A.

Engagement studio

B.

Segmentation rule

C.

Automation rule

D.

Dynamic list

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Question # 63

Completion Actions are retroactive.

A.

True

B.

False

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Question # 64

You want your Sales team to be able to send one-to-one emails in Pardot and no list emails. How can you do this?

A.

Set them up as a Marketing user and then control how many emails can be sent.

B.

You can't send one-to-one emails out of Pardot.

C.

Set them up as a one-to-one email user only

D.

Set them up as a Sales user in Pardot

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Question # 65

When is a prospect automatically removed from future email sends?

A.

Soft Bounce

B.

Hard Bounce

C.

Any Bounce

D.

None

E.

After 5 Soft Bounces

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Question # 66

How can you set a prospect's first touch campaign?

A.

Using automation rules.

B.

Using completion actions

C.

None of the above

D.

Using segmentation rules.

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Question # 67

Which two actions can be taken once a Salesforce Opportunity syncs to Pardot? Choose 2 answers

A.

Manually editing the Opportunity In Pardot

B.

Referencing the Opportunity in automation rules

C.

Viewing the Opportunity in Opportunity Reports

D.

Manually deleting the Opportunity in Pardot

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Question # 68

How can you delete a prospect?

A.

Through a completion action.

B.

Through an automation rule.

C.

You can't delete prospects.

D.

Through the prospect table actions.

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Question # 69

A user wants to send an email to a prospect when a form is submitted and a specific field value is selected on that form.

What automation tool could they use to accomplish this?

A.

A completion action on the form submission

B.

A dynamic list used to send list emails using the email template

C.

An automation rule with a Match All match type

D.

An automation rule with a Match Any match type

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Question # 70

Administrators can reset passwords for users

A.

True

B.

False

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Question # 71

A user wanes to use page actions to notify a specific user when a prospect visits an entire section of their website. This section contains three URLs:

• https://www.tenoxsoft.eom/products/A

• haps://www.tenoxsoft.con-i/products/B

• https://www.lenoxsoft.eom/pfodocts/C

What is the recommended way for the user to accomplish this?

A.

Create one page action with comma-separated URLs.

B.

Set the page action URL as https://www.lenoxsoft.com/products/B

C.

Create three separate page actions, one for each URL.

D.

Set the page as a priority page in Pardot.

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Question # 72

Can you tie multiple Salesforce accounts to one Pardot account?

A.

Yes, you can have up to 2 Salesforce accounts linked to one Pardot account.

B.

No, you can only have one Salesforce connector at a time.

C.

Yes, but you would need to contact Pardot Support to enable the feature for you.

D.

Yes, but it's only available to customers with the Pro Edition

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Question # 73

Which of the following can "unmatch" prospects?

A.

Automation Rules

B.

Dynamic Lists

C.

Segmentation Rules

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Question # 74

What are two benefits of the engagement studio tasting experience?

Choose 2 answers

A.

Evaluating email template options for the program

B.

Visualizing a prospect's possible paths

C.

Understanding the timeline of the program

D.

Measuring a specific step's performance

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Question # 75

How can a Prospects score be changed?

A.

Segmentation rule

B.

Profile

C.

Completion Actions

D.

Manually

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