Exact2Pass
Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature?
Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?
Which two success metrics can a company achieve with Marketing Cloud Personalization on their web channel?
What attribute and value is passed in the event API request for returning server side
campaigns? [check]
Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?
What is the Marketing Cloud Personalization terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword, and author?
What are the three primary areas of data stored in Marketing Cloud Personalization which represent a company's key business information?
Which data feed integrates purchase data into a profile in interaction studio?
A marketer would like to display the most common products purchased by previous buyers along with the main item on a product page, which ingredient would they need to use in the recipe?
A brand is testing three campaigns, each one with a control experience. Which segment type
can the brand setup to make sure the same group always gets the control experience?
What two features of interaction studio can be used in an open-time email campaign?
Which three components of a server side campaign can be defined by a business user?
A brand’s website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?
What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]
Which two successs metrics can a company achieve with IS their web channel?
Which two components does a user need to configure in IS to display Einstein product
recommendation vis IS connection for sales and service cloud?
Which ingredient shows a visitor products or content based on a ‘people like me’ algorithm?
Which feature allows a business user to overlay campaign creation and editing directly on their website?
Which two items can be included in the total engagement score calculation?
How many total global goals and filters can you define for your dataset in Marketing Cloud Personalization?
In the user interface, what is the visual representation of the data about a single visitor including preferences and affinities?
A business user wants to test the effectiveness of two CTA options, which testing option should the select?
How many days after the date of upload will files be deleted from the SFTP?