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Question # 4

Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.

In which two ways should they set up their automation to import the data from the file on a nightly bais? (Choose 2 answers)

A.

%%BASEFILENAME_FROM_TRIGGER%%

B.

%%BASEFILENAME_FROM_FILEDROP%%

C.

Scheduled Starting Source

D.

File Drop Starting Source

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Question # 5

Northern Trail Outfitters want to query Marketing Cloud for send data across SMS, Push, and email.

What would a consultant recommend?

A.

Send Logs

B.

Tracking Extracts

C.

Contact History

D.

_Send Data Views

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Question # 6

A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would tike to pull data on which email addresses receive which emails.

What functionality could be used to accomplish this?

A.

Recent Email Send Report

B.

Data Views

C.

Send Log

D.

Tracking Extract

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Question # 7

Northern Trail Outfitters (NTO) stores customer purchase data m an external system. NTO ingests this data into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension.

NTO's marketing manager wants to be informed If mort than 1,000 records are ever imported through this automation, and would also like to prevent the sendable date extension from being updated that day.

Which solution ts appropriate in this situation?

A.

Split the existing activities into two separate automations.

B.

Implement a Wait Activity to wait until the data extension is populated with records.

C.

Place a Verification Activity between the import and SQL Query activity.

D.

Write a custom SSJS script to

E.

validate the row count of the staging data extension and send a notification email.

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Question # 8

A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.

What should a consultant recommend'

A.

Create an auto-suppression list populated with subscriber keys.

B.

Populate a list using a query to exclude the subscriber key.

C.

Create an exclusion list with the known email addresses.

D.

Create an auto-suppression list populated with the known email addresses.

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Question # 9

Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org.

What consideration could be provided to help with the decision?

A.

Shared Salesforce Data Extensions will be enabled in up to 5 business units.

B.

Custom profile and subscription centers will not be required.

C.

Once an account is upgraded to Multi-Org, it cannot be turned off.

D.

Existing accounts cannot be upgraded to Multi-Org.

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Question # 10

Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months. Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.

What approach should be recommended?

A.

A new Sender Authentication Package should be used for NTO.

B.

A Private Domain should be applied to the parent business unit.

C.

A Private Domain should be applied to the child business unit.

D.

A Sender Authentication Package should be used for CloudKicks.

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Question # 11

Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list.

Which solution should the consultant recommend?

A.

Use Einstein Segment Recommendations

B.

Use an import activity to import a file from the SFTP

C.

Use a query activity to populate the auto-suppression

D.

Use the Import Wizard in Automation Studio

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Question # 12

Northern Trail Outfitters (NTO) wants to use Marketing Cloud to .. customer feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.

What approach would a consultant recommend?

A.

Use Automation Studio to capture positive response and a Case Activity to create a new case in Service Cloud.

B.

Use an Engagement Split to capture positive or negative responses, and a Case Activity to create a new case Service Cloud.

C.

Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud

Use an AppExchange package to create a new case in Service Cloud.

Use an ApExchange package to create a customized API integration between Marketing D. Cloud and Service Cloud

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Question # 13

A B2B customer notices they have a large number of subscribers marked as 'Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business.

What step(s) should the customer take to move those subscribers back to 'Active'?

A.

Extract subscribers who have a status of 'Held', then import subscribers as 'Active'.

B.

Use Contact Builder to mass update all 'Held' subscribers to 'Active' status.

C.

Subscribers with a status of 'Held' should be re-enabled by contacting support.

D.

Use a SQL query to change all subscribers with a status of 'Held' to 'Active' in All Subscribers.

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Question # 14

Northern Trail Outfitters and its subsidiaries use Sales Cloud and marketing Cloud to send customers frequent email communications of new products and updates on their portfolios. They have noticed the messages and branding being sent varies greatly and would like to create a better customer experience.

What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?

A.

Einstein Content Selection

B.

Distributed Sending

C.

Marketing Cloud Connect

D.

Distributed Marketing

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Question # 15

Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey.

What should a consultant recommend as a unique identifier for each subscriber?

A.

A common field like Physical Address for Contact Key.

B.

A number field such as subscriber's phone number for Contact Key.

C.

An email address for Contact Key.

D.

A GUID or another generated ID for Contact Key.

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Question # 16

Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A.

Which method would facilitate this solution?

A.

In journey A, engagement split afteremail send. In Automation studio, query JourneyActivity data new for the Engagement split result Boolean field, Use result Data

B.

In Automation Studio, query activity engagement on Journey System data view for email send to journey A; Use result data extension for journey B Subjects.

C.

In Automation Studio, use verification activity to verify engagement on email in journey A' Query engagement data extension for journey B Subjects.

D.

In journey A engagement split followed by Contact Activity to Boolean on an engagement data extension; Query engagement data extension injections.

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Question # 17

A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.

What should a consultant recommend?

A.

Use personalization strings created by selecting the data extension.

B.

Use AMPscript variables created from each field in the data extension.

C.

Use Dynamic Content rules to select a content area for each subscriber.

D.

Use Guide Template Language created for each field in the data extension.

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Question # 18

Northern Trail Outfitters (NTO) wants email subscribers to adopt their app. They are investigating using MobileConnect features since over 90% of their subscribers provide a Mobile Phone Number when registering.

Which three considerations should be made before implementing MobileConnect?

Choose 3 answers

A.

Long and Short Codes are not available for all countries.

B.

NTO would be charged by mobile operators directly for messages.

C.

Inbound messaging only works with local Long or Short Codes.

D.

Not all countries are supported by MobileConnect.

E.

Opting in for messages can only be done via inbound message.

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Question # 19

Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions.

Which solution should they use?

A.

Keyword opt in and SMS Messaging

B.

Smart Capture and Triggered email messaging

C.

CloudPages opt in to Event Journey

D.

Existing Email Event Notification Subscription

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Question # 20

Northern Trail Outfitters recently upgraded their preference center to allow customers to indicate which products they are interested in and to have the ability to opt up and down in send volume. They would like to configure the Delivery Options in a Journey Builder Email Activity to take these new data points into account.

Which two options could allow them to meet the requirement?

Choose 2 answers

A.

Suppression List

B.

Publication List

C.

Auto-Suppression List

D.

Domain Exclusion

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Question # 21

Nothern Trail Outfitters wants to enable Sales Cloud users to manually create a segment of both lead and contact records that can be targeted through the Send Flow in Content Builder.

What should a consultant recommend for segmentation?

A.

Salesforce Data Extension

B.

Salesforce Report

C.

Synchronized Data Extension

D.

Salesforce Campaign

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Question # 22

A customer has a robust Sales Cloud org with several custom objects. Historically, they have created complex reports, referencing many custom objects, to target subscribers and exported them to another email system for deployment. With the implementation of Marketing Cloud Connect, the customer wants to simplify the sending process using Marketing Cloud with as little additional setup as possible.

What should a consultant recommend to meet this criteria?

A.

Continue to build reports in Sales Cloud and import it to Marketing Cloud for sending.

B.

Create a Journey and use Salesforce Data and the Reports object as the Entry Source.

C.

Sync all custom objects to Marketing Cloud and recreate the reports for sending.

D.

Continue to build reports in Sales Cloud and select the reports in Marketing Cloud.

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Question # 23

Northern Trail Outfitters has created child business units (BU) for their different regional offices. They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named 'Region' associates a subscriber to a geographical region.

How could they ensure subscribers with a matching 'Region' Profile Attribute value are available in each BU?

A.

Create a list in each BU and add subscribers with a matching Region to the list.

B.

Create a measure for each corresponding 'Region' Profile Attribute and include the measure in a Filtered Data Extension for each BU.

C.

Open the the Profile Attribute Properties for the Region' Profile Attribute and select the 'Filter Subscribers by Attribute' option.

D.

Select 'Define Subscriber Filter' for each BU on the BU Setup page and configure a condition to match the corresponding Profile Attribute.

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Question # 24

Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details.

What should they use to format the JSON within the email?

A.

SSJS platform function ParseJSON

B.

TransformJSON() AMPscript Function

C.

BuildRowSetFromJSON() AMPscript Function

D.

ParseJSON content block with Content Builder

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Question # 25

Northern Trail Outfitters (NTO) wants to send an email to all Contacts who have signed up for its newsletter, but have not joined its loyalty program. NTO has created a report in Sales Cloud which it will select using a Send Flow in Content Builder.

Which field name should be included in the report in addition to email address?

A.

Individual ID

B.

Contact ID

C.

CampaignMember ID

D.

External ID

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Question # 26

Which customers would benefit most from purchasing a Sender Authentication Package (SAP)?

A.

A growing consumer brand that expects to send 500,000 emails per month and would like email branding to be consistent with its domain,

B.

A nonprofit organization that sends roughly 50,000 newsletter emails per month.

C.

A growing retailer that currently leverages Marketing Cloud's MobileConnect and MobilePush.

D.

A customer who wants to share another IP within their account structure and is unconcerned about branding at this time.

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Question # 27

Northern Trail Outfitters has integrated their Marketing Cloud account with their Salesforce sandbox.

In what order should the steps be performed to refresh the sandbox in their integrated account?

A.

Disconnect / Refresh / Reconnect / Authenticate / Synchronize

B.

Refresh / Disconnect / Reconnect / Synchronize / Authenticate

C.

Disconnect / Refresh / Reconnect / Synchronize / Authenticate

D.

Refresh / Disconnect / Reconnect / Authenticate / Synchronize

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Question # 28

Northern Trail Outfitters (NTO) is saving each Email Address in its SendLog which is quickly increasing in size. NTO's marketers want to pull data from the SendLog for troubleshooting based on email address when a subscriber either does not receive an email or receives the wrong email.

Which design should the consultant recommend to perform their analysis?

A.

Set up and pull data from a SendLog Archive Data Extension.

B.

Filter data using a Filter Activity on SendLog Data Extension.

C.

Set up and pull data from _Sent and .Subscriber Data Views.

D.

Set up and pull data from Tracking Extracts in Automation Studio.

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Question # 29

A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder.

How should a consultant begin troubleshooting the connection?

A.

Create and send an email in Email Studio to test the connection and validate tracking.

B.

Validate Marketing Cloud and Sales Cloud users have access to the business unit.

C.

Create new Marketing Cloud and Sales Cloud users and perform a new installation.

D.

Validate Marketing Cloud and Sales Cloud permissions for the connecting users.

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Question # 30

A customer wants to create a loyalty program by Identifying all subscribers who clicked on a link within any email sent within the last six months.

What should be recommended?

A.

Create and execute a SQL Query against the _Click data view.

B.

Create and execute a Tracking Extract.

C.

Create and execute a Subscriber Engagement report.

D.

Create and execute a Data Filter on the_Click data view.

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Question # 31

Northern Trail Outfitters wants to use Marketing Cloud to send notifications to customers when their orders are ready for in-store pickup. The notifications can be either SMS or email depending on their communications preference.

How should the consultant set this up?

A.

Create an Outbound Message in MobileConnect with AMPscript in body to trigger an email confirmation as a fallback.

B.

Journey Builder Transactional Send Journey.

C.

Automation with a Send SMS and Send Email activity in separate consecutive steps.

D.

Journey Builder multi-step journey with an API entry event and a decision split.

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Question # 32

Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minutes. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation.

What Should be recommended?

A.

Create this as a Journey Data Source via Journey Builder.

B.

Push each new record into Marketing Cloud vis Platform Event API on form submit.

C.

Perform a daily bulk export to SFTP for import via Automation.

D.

Recreate this external web form inside Marketing Cloud.

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Question # 33

A customer asks why the send time values with an email are not being added to a Send Log.

Which two actions would successfully write send time variable to their Send Log?

A.

Match an AMPscript variable name to a Send Log field.

B.

Ensure the send log is linked in an attribute group.

C.

Enable send logging to a data extension during send process.

D.

Use the WriteToLog() AMPscript function in the content.

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Question # 34

Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.

What should be resolved prior to generating the audience?

A.

What the offer will be

B.

When to send the email

C.

Who the offer come from

D.

How to determine engagement

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Question # 35

Northern Trail Outfitters has a file that drops intermittently to their SFTP account. Once this file drops, they want to be able to have it immediately imported and then segmented to enter a specific journey depending on the data inside the file.

Which two options would meet these requirements?

Choose 2 answers

A.

Scheduled Automation

B.

File Drop Automation

C.

SQL Query

D.

Decision Split

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Question # 36

Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.

What should be resolved prior to generating the audience?

A.

What the offer will be

B.

When to send the email

C.

Who the offer come from

D.

How to determine engagement

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Question # 37

Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.

Which solution should they use?

A.

Triggered Send Definition

B.

Transactional Messaging API

C.

Multi-Step journey with an API Event entry source

D.

Single Send journey with an API Event entry source

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Question # 38

Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. Tnese emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span.

How should NTO marketers ensure there's a limit to the number of timet a particular image asset can be chosen for a customer?

A.

Ask the content team to create more images in order to diversify the asset pool.

B.

Set a Fallback Asset.

C.

Utilize Einstein Engagement Frequency to send the emails less often.

D.

Set Fatigue Rules for the product Asset Classes.

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Question # 39

Northern Trail Outfitters (NTO) has recently Marketing Cloud and wants to securePII data stored within the system.

Which limitation should the consultant consider when recommending field-Level Encryption?

A.

Field-Level Encryption doesn’t support segmenting, filtering, or querying encrypted fields.

B.

Encrypted fields will show unencrypted values in standard records.

C.

Only list-based sending is supported by field-Level Encryption.

D.

Separate encryption keys are required for each business unit NTO .... Field_Level Encryption for

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Question # 40

Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily.

What should be used to segment this audience?

A.

Use exclusion lists for the send - excluding those that already were sent the email

B.

Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context

C.

Use a SQL Query to filter the audience into a new data extension that is overwritten each day

D.

Use SQL Query to filter the audience into a new data extension that is upserted every day

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Question # 41

Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart.

• A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart.

• A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL.

Which feature should be used to display the list of products for each subscriber in this email?

A.

Lookup AMPscript function

B.

LookupRows AMPscript function

C.

Dynamic Content Block

D.

Enhanced Dynamic Content Block

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Question # 42

Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.

Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)

A.

Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.

B.

Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.

C.

Reconfigure the current data extension as-is with a Retention Period via Contact Builder.

D.

Replace the current data extension with a new data extension configured with a Retention Period.

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Question # 43

Northern Trail Outfitters continually adds rows for subscribers to a data extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails.

What would be required to process the correct subscribers?

A.

Journey settings > No re-entry

B.

Contact Evaluation > Evaluate new records only

C.

Contact Evaluate > Evaluate all records

D.

Journey Settings > Use email attribute from Contacts

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Question # 44

Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database

What should they implement?

A.

All Subscribers, since these are synchronized in real time

B.

Import from Salesforce Report in Automation Studio

C.

Event Data from the Entry Event in Journey Builder

D.

Synchronized Data Extensions with a filter

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