C. Because it prevents Google Ads from double-counting conversions.

Keeping campaigns in the same account enables Google Ads to accurately track conversions across different campaign types and avoid attributing the same conversion to multiple sources.

This ensures accurate reporting and optimization.

B. It’ll analyze the historical performance of shared features, such as negative keyword lists.

Using Reach Planner in the same account allows it to leverage historical data, including shared features like negative keywords, for more accurate forecasts.

This ensures the forecast is based on relevant account data.

The other options are not the primary reason to use Reach Planner in the same account.

B. Use 10 to 15 of the best-converting keywords from their Search campaigns.

Custom Audiences allow you to target users based on their search activity.

Using high-performing keywords from Search campaigns ensures you reach users with proven interest in your products.

The other options are not optimal strategies for Custom Audiences.

C. Before the campaign serves any impressions:Brand Lift studies require a control group (users who don't see your ads) and an exposed group (users who do).

Setting up the study before the campaign starts allows Google to properly establish these groups, ensuring accurate measurement.

Starting the study after impressions serve will not produce accurate data.

C. They should enable Google Ads conversion tracking.

Conversion tracking is essential for measuring the effectiveness of a leads campaign.

It allows the restaurant to see which ads and keywords are driving leads, enabling them to optimize their campaign.

While option D is useful, tracking conversions is the core first step.

A. You'd use conversion tracking.

Conversion tracking allows you to measure the specific actions users take after interacting with your ads, such as product sales.

This provides insights into the effectiveness of your video ads in driving conversions.

The other options are not directly related to measuring sales.

A. Because inflation might cause too many impressions of the same ads to serve to the same users.

Inflating the tCPM bid can lead to excessive frequency, where the same users see your ads too many times, resulting in ad fatigue and potential annoyance.

While option B is also a potential issue, option A is the primary reason to avoid inflating tCPM.

B. Skippable in-stream ads and in-feed video ads:

Skippable in-stream ads allow for longer-form content to explain the value proposition and encourage lead generation.

In-feed video ads capture users actively searching for information, increasing the likelihood of lead generation.

Bumper ads are too short to effectively generate leads.

B. They expand campaigns to run on more places, on and off YouTube, and drive more conversions while still optimizing for the lowest CPA.Video action campaigns are designed to maximize conversions by running ads across YouTube and Google video partners.

These campaigns use automated bidding to optimize for the lowest cost-per-acquisition (CPA).

A. Custom Audiences:

Custom Audiences allow you to target users based on their past search activity on Google.

This is perfect for reaching customers who have already shown interest in specific keywords.

In-Market audiences target broad purchase intent, not specific search terms.

A. Run five ad variants per campaign.

Testing multiple ad variants allows for optimization based on performance data.

Running multiple adds will increase the ability to optimize for the best performing ad.

Single add campaigns will limit the ability to improve the campaign.

C. They'll see how many ads served to how many people and how many times, across devices and formats.Unique reach and frequency metrics provide insights into the number of unique users reached and the average number of times they saw the ads.

This helps understand the effectiveness of the campaign in reaching the target audience.

The other options describe other metrics or analyses.