Porter ' s Generic Strategies are often applied within an Organization ' s value chain, in order to organise the value-adding activities to support the chosen strategy.

Place the Generic Strategy which best defines the strategic approach being taken against each of the activities listed below.

SSS is a large department store. It operates a chain of stores throughout Country Z. It offers a wide range of products, from cosmetics through to home furnishings.

SSS ' s Value Chain is presented below. 

Which of the following generic strategies is being undertaken by SSS?

Company LL is a well established, reputable company which specialises in providing insurance call centre services to the insurance industry. It has recently won a large contract to provide its services to a multi-national insurer. LL ' s staff are highly trained in insurance matters and many have worked for LL for many years. 

LL undertakes long-term resource planning activities and has identified that during the winter months, when there will be more customers ringing up to make insurance claims, it will potentially need to employ more staff.  The Board has decided that rather than recruit its own staff, it will use an employment agency to supply manpower resources as required. The people supplied will be employed on a temporary basis by LL and they will work alongside the other call centre staff. However, they will work at a lower pay rate and will only be paid for the actual hours they work.

This change will lead to a shift in the working environment, the routine and the composition of the group.

Which THREE statements apply in respect of this proposed change?

Which TWO of the following would be measures included within the ' Department and work centres ' level of the Performance Pyramid?

Which of the following statements would encourage an Organization to use Scenario Planning?

Select ALL that apply.

GGG is a manufacturer of four different components produced in four separate facilities. The Production Director has sufficient funds to modernise one of the facilities.  GGG ' s decision rule in these circumstances is that investment is permissible in either a ' Cash Cow ' or a ' Star ' but not a ' Dog ' or a ' Problem Child? ' . Which facility should be modernised?

As a CIMA qualified management accountant working within a manufacturing company, you are subject to both CIMA ' s Code of Ethics and your company ' s Code of Business Conduct.

Which TWO of the following statements are TRUE? (Choose two.)

LLL is a global passenger airline that needs to invest in a new fleet of aircraft to operate on its routes. There are several types of aircraft to choose between. The new aircraft will have an operating life of 25 years with LLL and therefore management is keen to make the correct decision.

There are several uncertainties that make it difficult for LLL to make this investment decision. Aircraft engine technologies are changing and some manufacturers are developing engines that propel aircraft at much higher speeds, whilst others are developing slower engines that minimise emissions. Concern over global warming is leading governments in some countries to impose heavy taxation on airlines that operate aircraft that have high emissions. The demand for air travel is also changing due to changing income levels between emerging and mature economies as well as the increased use of telecommunications to replace face to face meetings.

Which THREE of the following techniques would you recommend to help LLL make this investment decision?

You have applied for a job with a large accountancy practice and have been requested to attend for an interview. You have also been informed that you will be required to give a ten minute presentation on Corporate Political Activity (CPA).

Which are valid statements with respect to Corporate Political Activity?

Select ALL that apply. 

MNO has decided to widen the scope of its performance measurement by constructing and using a Balanced Scorecard. MNO has established a range of Key Performance Indicators (KPI ' s) for use within its Balanced Scorecard.

Place each of the Balanced Scorecard perspectives against the most relevant KPI.