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Question # 4

Which of the following is NOT a use of the Value Chain?

A.

Give managers a deeper understanding of precisely what their Organization does.

B.

Implement changes to protect key processes.

C.

Identify the key processes within the business that add value to the end customer.

D.

Identify the non-value added processes.

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Question # 5

JJJ is a publically quoted advertising agency. JJJ’s competitive advantage is based on the expertise of its staff and its reputation in digital media advertising. JJJ has robust systems to protect its intellectual property. These include patents and copyrights. JJJ has also restricted access for most of its staff to its most sensitive data, such as studies of its customers' profitability.

JJJ's new Managing Director, Z, is concerned that when staff leave JJJ, the company loses whatever tacit knowledge they possess. These losses also impact on JJJ's reported profits. In order to remedy the losses of knowledge and the reduced profits Z wants to introduce a knowledge management strategy.

Which of the following steps support the introduction of a knowledge management strategy? (Choose all that apply.)

A.

Z should set a target for reported profit.

B.

JJJ needs to acquire and install appropriate hardware and software.

C.

JJJ should unfreeze current habits and standard operating procedures.

D.

JJJ should convince staff of the benefits of sharing their tacit knowledge.

E.

Z should gain the support of the Board of Directors.

F.

JJJ should integrate knowledge management and management accounting.

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Question # 6

Johnson. Scholes and Whittington described three criteria. 'Suitability, Feasibility and Acceptability' to evaluate potential strategies. Which of the following statements relate to the three criteria? Select ALL that apply.

A.

Concerned with the expected performance outcome.

B.

Concerned with whether the strategy addresses the circumstances in which an organisation is operating.

C.

Concerned with the ability of the business to renew itself.

D.

Concerned with the latest reported results

E.

Concerned with whether the strategy could be made to work in practice.

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Question # 7

CIMA has conducted research into the implications of sustainability for business.  CIMA's report contained a number of key conclusions. Which of the following statements was NOT a conclusion in CIMA's report? 

A.

Strong ethical principles can add great value to a brand.

B.

Reporting on sustainability needs to provide hard evidence of the positive impact on society.

C.

Management Accountants have a responsibility to promote an ethics-based culture.

D.

The ethical tone within a business must come from the bottom.

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Question # 8

As a Group Management Accountant you have been asked to explain the different types of change currently taking place within a number of the Group's subsidiaries.

Select the appropriate type of change for each of the descriptions below:

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Question # 9

JKL is a bank with a large number of personal customers. 

 

A member of staff has reported their loss of a portable electronic storage device to his line manager.

 

The portable electronic storage device contains customer account details, including secure information such as personal login details to access personal accounts. JKL has a clear policy that forbids staff from downloading customer data on to portable electronic storage devices. 

 

It would be difficult for a member of the public to access the information on the device.

 

Which of the following would you advise JKL to do?

A.

Notify all customers of the loss and advise them to monitor their accounts for unusual transactions.

B.

Wait for customers to query unusual transactions and refund any money they have lost.

C.

Let the staff member explain why they downloaded data before deciding on their dismissal.

D.

Retain the staff member and monitor them secretly to establish whether they are engaged in a fraud.

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Question # 10

Which TWO of the following would be measures included within the 'Department and work centres' level of the Performance Pyramid?

A.

Market share percentage

B.

Percentage of on-time deliveries

C.

Number of product returns per period

D.

Customer satisfaction levels

E.

Production output per period

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Question # 11

Which of the following categorizations would be correct, according to McFarlan's Strategic Grid, for a system which is critical to sustaining existing business but its future strategic importance is considered to be low?

A.

Turnaround

B.

Support

C.

Strategic

D.

Factory

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Question # 12

XYZ operates a national chain of restaurants.

Which THREE of the following are external environmental drivers for XYZ?

A.

Appointment of a new Marketing Director

B.

Recession in XYZ's country

C.

Reduced personal income of its customers due to increased personal taxation

D.

A direct competitor to XYZ closes down

E.

Launch of a new improved menu by XYZ

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Question # 13

Which of the following did Johnson, Scholes and Whittington identify as success criteria for the evaluation of strategic options?

 

Select ALL that apply.

A.

Suitability

B.

Affordability

C.

Feasibility

D.

Acceptability

E.

Durability

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Question # 14

According to Porter's Five Forces model, which of the following would be evidence of high buyer power?

A.

There is a low probability of backward integration.

B.

Products are not standardized and buyers cannot easily switch to another product.

C.

Buyers are fragmented and act independently of each other.

D.

There is a concentration of buyers.

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Question # 15

Which THREE of the following statements apply to Lynch's performance pyramid? (Choose three.)

A.

The performance pyramid is designed to ensure that all activities support the organization's vision.

B.

The right-hand side of the pyramid contains measures which are predominantly non-financial.

C.

The left-hand side of the pyramid contains measures which have an external focus.

D.

The business operating systems level includes the market-related Critical Success Factors.

E.

The lowest level of the pyramid contains the day-to-day operational measures.

F.

The business unit level includes measures which relate to internal systems needed to meet customers' needs.

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Question # 16

GGG is a manufacturer of four different components produced in four separate facilities. The Production Director has sufficient funds to modernise one of the facilities.  GGG's decision rule in these circumstances is that investment is permissible in either a 'Cash Cow' or a 'Star' but not a 'Dog' or a 'Problem Child?'. Which facility should be modernised?

A.

Facility A produces a component with a relative market share of 1:5. Its current market growth rate is 4.5%.

B.

Facility B produces a component with a relative market share of 1:4. Its current market growth rate is 9%.

C.

Facility C produces a component with a relative market share of 3:1. Its current market growth rate is 11%.

D.

Facility D produces a component with a relative market share of 1:6. Its current market growth rate is 10%.

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Question # 17

PPP is a company that designs and markets attractive handsets, tablets, and laptop PCs globally. Its brand is one of the top ten global brands. PPP uses external companies to manufacture its products.

 

The recently appointed CEO of PPP presented the company's strategy to a meeting of investors and journalists.

 

The CEO referred to public concerns about its past ways of doing business. He stated that PPP was actively seeking to address concerns about exploitation of workers in the factories of its suppliers. He said that PPP is also establishing a system to recycle or refurbish its products to avoid hazardous materials leaking into the environment and to give recycled products free of charge to people in poorer countries who cannot afford to buy them.

 

One investor asked the CEO to confirm whether this strategy would improve the profits of PPP in the present financial year. The CEO replied that it would not but that the strategy was essential to protect the future of the PPP brand. The investor was unhappy with this response from the CEO of PPP.

 

Which of the following statements reflects BOTH the CEO's and investor's stances on Corporate Social Responsibility (CSR) expressed at the meeting?

A.

The CEO is taking a long-term shareholder interest stance. The investor is taking a short-term shareholder interest stance.

B.

The CEO is taking a multiple stakeholder stance. The investor is taking a longer-term shareholder interest stance.

C.

The CEO is taking multiple stakeholder obligation stance. The investor is taking a multiple stakeholder obligation stance.

D.

The CEO is taking a shaper of society stance. The investor is taking a longer-term shareholder interest stance.

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Question # 18

McKinsey saw culture as seven interconnected elements and described these in the '7S' model. Which of the following is NOT a 'hard' factor within the '7S' model?

A.

The way the Organization is structured and who reports to who.

B.

The way in which the Organization plans to gain a competitive advantage.

C.

The daily activities and procedures followed by staff.

D.

The core values of the Organization.

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Question # 19

TTT is a conglomerate with two divisions, AAA and BBB. Advise TTT on the most appropriate strategy to adopt for each division.

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Question # 20

RRR is a large insurance company specialising in home and property insurance. It uses a highly sophisticated information system which it uses to process its insurance claims efficiently and effectively. It also holds a vast database of customer information and records. RRR's staff are very highly trained and considered to be the leading specialists in the industry. 

 

Which category of intellectual capital is NOT present in the description of RRR above?

A.

Human capiltal

B.

Innovation capital

C.

Customer capital

D.

Organizational capital

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Question # 21

MMM operates leisure parks in Country S. a mature economy in Europe. These are parks that are popular with people between the ages of 8 and 25 years who visit them to ride on the high speed roller-coasters and to visit other attractions at the parks. Nearly 60% of visitor expenditure is to buy meals and drinks at the park MMM estimates that 20% of its visitors travel to its parks from outside Country S.

Which THREE of the following environmental changes will have the greatest impact on MMM in the next five years?

A.

The growing strength of the emerging economies in Africa, Asia and South America.

B.

The average age of the population in Country S is increasing because of a fall in the birth rate.

C.

An increase in the statutory minimum wage in Country S.

D.

Introduction of government restrictions on the number of students and tounsts permitted to enter Country S.

E.

The opening of a rival leisure park in Country S with more modern rides and attractions.

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Question # 22

In 1989 Earl developed a framework to analyse the linkages between information systems, information technology and information management. Which of the following is NOT a characteristic of Information Systems strategy?

A.

Aligning strategy development with business needs and seeking strategic advantage.

B.

Business-led and demand-orientated; developing new strategic choices.

C.

Formed with key objectives of using the information resource and generating new businesses.

D.

Organization-based, relationships-orientated and management focused.

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Question # 23

You are a Management Accountant working for an Organization that includes commitments to 'sustainability' in its mission statement.

 

Which THREE of the following are contributions that a Management Accountant can make to the achievement of this part of the Organization's mission statement?

A.

Integrated reporting of the triple bottom line of Profits, People and Planet.

B.

Measures of Organization's use of non-renewable resources and environmental emissions.

C.

Project evaluations that include the externalities as well as the cash costs.

D.

Ensuring the Organization adopts the lowest cost technologies and suppliers.

E.

Providing financial information with all non-recurring expenditures and incomes removed. 

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Question # 24

In Johnson, Scholes and Whittington's model of rational strategy which of the following stages appear?

Select ALL that apply.

A.

Analysis

B.

Choice

C.

Feasibility

D.

Implementation

E.

Sustainability

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Question # 25

Which of the following is NOT included in the Information Systems Strategy (ISS) of Earl's three levels of information strategy?

A.

Division / SBU / Function based

B.

Business-focused

C.

Management-focused

D.

Demand-orientation

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Question # 26

Which of the following is NOT a fundamental principle specified in CIMA's Code of Ethics?

A.

Integrity

B.

Objectivity

C.

Confidentiality

D.

Sustainability

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Question # 27

An organisation which exists in a fast-changing industry with managers who dislike formal planning would be best suited to using which of the following strategy models?

A.

Rational model

B.

Logical incrementalism

C.

Freewheeling opportunism

D.

Emergent approach

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Question # 28

CCC has been given permission by the local government authority to build 500 houses and this will be a very profitable project for CCC. An animal charity is opposed to the building of the houses as fields where animals live will be built on.  Some people living nearest to the area of the proposed building are in favour because it will stimulate the local economy. Other people living near the area of the proposed development are opposed to it because their view will be spoiled. Which of the following activities should CCC undertake to resolve the stakeholders' competing objectives?

A.

CCC should focus on its stakeholders' needs in turn.

B.

CCC should give the animal charity the money to establish a wildlife sanctuary.

C.

CCC should conduct discussions with its stakeholders and reach an acceptable compromise.

D.

CCC should conduct a PESTLE analysis.

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Question # 29

QQQ is a family run business which manufactures and sells chocolate. QQQ employs 80 staff in its factory and shops. It operates 10 shops within a number of small towns in the northern region of Country P. In the last four years, demand for QQQ's products has decreased, as customers in its local region are increasingly shopping in large supermarkets and out of town facilities, which are more convenient and tend to offer cheaper priced goods. The recent economic recession has hit the region hard and many local people have moved away to find work in other regions of the country. The internet has also impacted upon its business, as many customers are now making purchases of chocolate via the internet.

The Managing Director (MD) of QQQ has recently retired and the Board took the decision to make an external appointment to replace him. The new MD believes that QQQ needs to invest in new technology within its factory. This would reduce staffing levels by 15% and would reduce wastage and costs, allowing QQQ to offer more competitively priced products. He also believes that QQQ must invest in its own website. However QQQ's staff are very unhappy with these proposals. Some of the family members of the Board are concerned that this change will destroy the family tradition and reputation of QQQ that has been built up over many years.

Select the correct descriptor for each of the forces for change below.

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Question # 30

The Management Accountant in company PP has been asked by the Finance Director to produce a paper on "Game Theory" for the next Board meeting.

 

Which of the following is a valid statement?

A.

Game Theory treats strategy as an interaction between the Organization and its customers.

B.

Game Theory suggests that Organizations should not interact with the external environment.

C.

Game Theory studies the strategic interactions among rational players.

D.

The information culture would be a key consideration to study as part of the Game Theory.

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Question # 31

Kotter and Schlesinger identified six change styles. Which of the following situations would be better managed by a Negotiation and Agreement style?

A.

Where the proposed change will disadvantage a powerful group of employees.

B.

Where management prefers to force through the change quickly and against the interests of the staff.

C.

Where management requires the detailed technical knowledge of the staff affected to design the change.

D.

Where staff are positive about the benefits from the change but do not understand what management requires them to do.

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Question # 32

GV is a manufacturer and retailer of high quality suede gloves. GV makes all of its sales in country F, and is extremely profitable. After many successful years trading, GV has accumulated significant cash reserves and would like to grow the business organically.

After some investigation work, GV has discovered an opportunity to sell leather shoes in country P.

Which of the following strategic directions is GV taking if it pursues this opportunity, according to Ansoff's product / market matrix?

A.

Product development

B.

Market development

C.

Related diversification

D.

Market penetration

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Question # 33

Which THREE of the following are valid reasons to follow a Corporate Social Responsibility strategy?

A.

A good Corporate Social Responsibility policy can attract customers.

B.

A good Corporate Social Responsibility policy is likely to attract a higher calibre of staff.

C.

A good Corporate Social Responsibility policy is likely to reduce administration costs.

D.

A good Corporate Social Responsibility policy can help an Organization recruit employees to meet a diverse skills requirement.

E.

A good Corporate Social Responsibility policy will increase the company's market value.

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Question # 34

T is a management consultant. He was recently contracted by company XYZ to act as an external Change Agent in a program of change being undertaken. T's first task was to assist XYZ in clearly defining the outcomes of the change program and ensure that these were achievable. T also set up a number of change teams and led several workshops and team building exercises. Many of XYZ's staff were resistant to the change program. Therefore, T had to ensure that he created an appropriate vision for the change and was able to resolve any conflict which occurred during the change program.

 

Which THREE of the following are the key skills of a Change Agent demonstrated by T?

A.

Goal Setting

B.

Negotiation skills

C.

Independence

D.

Role Setting

E.

Managing up

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Question # 35

Management Accountants increasingly play a key role in strategic planning.

 

Which of the following statements is NOT a role for Management Accountants involved in the strategy development process?

A.

Assist the Board in determining risk appetite.

B.

Consider and raise awareness of the ethical impact of proposed strategic decisions.

C.

Integration of financial and non-financial information.

D.

Writing the Annual Report.

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Question # 36

PQR is evaluating the use of scenario planning to improve its organisational foresight.

Which THREE of the following are advantages of scenario planning?

A.

Scenario planning will improve external relations with investors.

B.

Scenario planning will encourage creative thinking

C.

Scenario planning will encourage communication via participation.

D.

Scenario planning will focus PQR's management attention on the future

E.

Scenario planning will reduce strategy formulation costs.

F.

Scenario planning will eliminate unsystematic risk.

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Question # 37

BBB is a global manufacturer of organic fertilizers, used by farmers all over the world to improve resistance to disease and to increase crop yield. BBB uses data from past crop yield results, international weather prediction data and predictive models relating to population growth and movement statistics to identify and predict the fertilizers it will need to produce for its customers many years in advance.

 

Which of the following best describes the activities outlined above? 

A.

Big Data analysis

B.

Data Mining

C.

Knowledge Management

D.

Data Warehousing

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Question # 38

Rosabeth Kanter suggested that Organizations which managed change successfully ('change adept' Organizations) share three key attributes.

 

Which THREE of the following are the key attributes of change adept Organizations, suggested by Kanter?

A.

Openness to collaborate

B.

Tuning into the environment

C.

Building coalitions

D.

Imagination to innovate

E.

Professionalism to perform

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Question # 39

M is a car manufacturer in Country C. Every day, at 09.00, members of M's staff practice meditation and Tai Chi for 30 minutes, before their normal workday commences.

M's staff are paid during this time and M considers the practice to be a benefit both to staff and the company. Staff operate with high levels of efficiency and absenteeism levels are low.

The auditors of M have recommended that M stop these sessions, stating that they consider them to be a waste of time and a drain on resources.

Which of the following aspects of M's culture would the auditors recommendation impact on?

A.

Stories and myths

B.

The organizational paradigm and values

C.

Routines and rituals

D.

Symbols

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Question # 40

HHH is a mobile telecommunications provider in Country D. HHH presently offers telephone and text services at a price per unit (a unit is defined as 1 minute or 160 text characters). It provides Internet connection from handsets at a fixed fee per month. Select the appropriate strategic response to each of the industry developments listed below.

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Question # 41

D is a Project Manager. D has just left a meeting with the Executive Team of his Organization. D is delighted that the Executive Team has given support to D's proposal to implement a knowledge management system in the Organization.

 

What should be the next activity that D undertakes in this project?

A.

Create a technological infrastructure of hardware and software.

B.

Create database structures to store and reference knowledge.

C.

Gain the commitment of senior management to the project.

D.

Populate the knowledge management system with knowledge.

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Question # 42

Company MM is wanting to build an out of town shopping complex. This will be located near a busy road which is surrounded by housing estates. MM has yet to obtain planning permission. It recognizes that unless it takes action, the local residents will object to MM's plans. As the Publicity Manager you have been asked to take over responsibility for Stakeholder Management.

Which of the following Stakeholder Management statements is NOT correct?

A.

Organizations will have a variety of stakeholders each with differing attitudes to risk which can cause conflict.

B.

Pressure groups have an interest in matters of public policy, but do not want to control the workings of government.

C.

Stakeholder management is made more complicated for an Organization when individuals belong to more than one stakeholder group.

D.

In measuring the satisfaction of stakeholder interests, Organizations should only focus on quantitative matters.

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