Winter Sale Special 65% Discount Offer - Ends in 0d 00h 00m 00s - Coupon code: ex2p65

Exact2Pass Menu

Login / Register

Question # 4

How do you add a contact in contact builder?

Choose 2

A.

Import to MyLists

B.

Import to All Subscribers List

C.

Import to DE

D.

Add manually to All Subscribers

Full Access
Question # 5

A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced FTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.

Given the customer's requirements, which method should be used to automate their monthly promotional email?

A.

Create a triggered automation that includes an import activity and triggered send.

B.

Create a scheduled daily automation that includes an import activity and user-initiated send.

C.

Create a scheduled monthly automation that includes an import activity and triggered send.

D.

Create a triggered automation that includes an import activity and user-initiated send.

Full Access
Question # 6

A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails.

Which steps will solve how replies are managed by the application?

Choose 3 answers

A.

Confirm that Reply Mail Management (RMM) is configured for the customer's account.

B.

Confirm that the RMM setting 'Unsubscribe Manual Requests' is set to YES.

C.

Confirm that the RMM setting 'Delete auto-replies and out-of-office replies' is set to NO.

D.

Confirm that an email address was provided as the Routing Address for Remaining Replies.

E.

Confirm that the subscriber's request contained one of the standard terms that qualify for automatic unsubscribe.

Full Access
Question # 7

Which three statements about Send Log Data is correct?

A.

Uses Measures, filters and programs

B.

Accessed using query

C.

Can be viewed in standard report

D.

Can be stored for periods of time

E.

Added to a standard view

Full Access
Question # 8

A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.

What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits? Choose 2

A.

Filter target audiences based on mapped profile attributes to reduce Bulk API calls

B.

Upgrade the Marketing Cloud Account to ConnectedApp Authentification

C.

Use Data Stream to sync object data into a Data Extension in the Marketing Cloud

D.

Share Sales Cloud user licenses across Marketing Cloud users

Full Access
Question # 9

A customer wants to integrate their website with Marketing Cloud so that users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future.

What solution should the consultant propose, given the customer's requirements and available resources?

A.

Configure a relational data structure using Data Extensions and consult with the customer on API integration with their website.

B.

Configure a data structure using Lists and leverage a SmartCapture form that the client can iFrame into their website.

C.

Configure a relational data structure using Data Extensions and leverage a SmartCapture form that is hosted in Landing Pages.

D.

Configure a data structure using Lists and leverage the out-of-the-box Preference Center.

Full Access
Question # 10

A company collects subscriptions on its website. It does the following:

* Compiles that subscription list in a database in the website Content Management System (CMS).

* Posts this encrypted list to Marketing Cloud nightly at 11 p.m.

* Uses Marketing Cloud as the database of record.

* Sends up to five emails a week based on subscriber engagement with prior sends.

Which automation sequence (excluding waits) should cover these requirements?

A.

File Transfer, Data Extract, Filters, Sends

B.

File Transfer, Query, Measures, Sends

C.

File Transfer, Import, Measures, Sends

D.

File Transfer, Import, Query, Sends

Full Access
Question # 11

What are the similarities between Automation Studio and Journey Builder?

A.

Have duration plus wait activity (look for answers that start with JB or AS)

B.

Ability to define an email send

C.

Fire an event from Automation Studio to Journey Builder

Full Access
Question # 12

Northern Trail Outfitters (NTO) needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks:

* Maintain NTO's master suppression list

* Configure data relationships

* Create new subscriber attributes

Which role should be assigned to the IT staff member?

A.

Analyst

B.

Data Manager

C.

Administrator

D.

Content Creator

Full Access
Question # 13

When joining a data extension in Contact Builder, in which scenario should a consultant mark the Use as Root checkbox?

A.

Supplemental data for an interaction in Journey Builder.

B.

Database of record other than All Subscribers.

C.

One-to- Many Relationship to the Contact Record.

D.

Data for both Email and MobileConnect sends.

Full Access
Question # 14

Which statement is correct regarding tracking aliases? Choose 2 answers

A.

Tracking aliases are found in Tracking and some standard reports.

B.

Tracking aliases are associated with a URL in HTML as: tag="alias text".

C.

Tracking aliases can differentiate click activity in an email to the same URL.

D.

Tracking aliases are primarily relevant when used with email conversion tracking.

Full Access