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Question # 4

What is true about SMS keywords other than HELP and STOP?

A.

keywords in parent business unit are automatically available to all child business units

B.

keywords in child business unit can be shared between other child business units

C.

keywords in parent or child business unit are available only in that business unit

D.

keywords in parent business unit can be shared to any child business units

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Question # 5

How should an administrator update the "Do Not Track attribute" value after it has initially been set?

A.

Log a support case

B.

Use an API Call

C.

Overwrite a subscriber's DoNotTrack settings with an import

D.

Respond to the email with the subject line 'Begin Tracking’’

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Question # 6

You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?

A.

the inbox message is replaced for all user.

B.

the inbox message is replaced only for users who do not exist:

C.

inbox message Is replaced for users who read the first message.

D.

Inbox message is replaced for existing usef s and deleted for users who do not eixist.

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Question # 7

Which user role can beused to set up single sign-on in Social Studio?

A.

Full User

B.

Editor

C.

Super User

D.

Environment Owner

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Question # 8

Which three statements are true for MC Behavioral Triggers?

A.

Behavioral Triggers can be triggered from interactions with both Content and Products

B.

Behavioral Triggers are mandatory for Commerce Cloud integrations.

C.

Collect tracking code is necessary to use Behavioral Triggers

D.

Behavioral Triggers are not editable

E.

Behavioral Triggers require a catalog of assets

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Question # 9

What two Journey types enable an administrator to efficiently create and track opens and clicks?

A.

Language Send

B.

Region Send

C.

Transactional Send

D.

Single Send

E.

Country Send

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Question # 10

28, Whit are the functionalities of ad studio. Select multiple.

A.

facebook advanced match.

B.

linkedin user match.

C.

Iinkedin Company match.

D.

tiktok user match.Ez

E.

myspace user match.

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Question # 11

Where would you add a topic profile

A.

Social studio automate

B.

Admin settings

C.

Workspace settings

D.

Social studio engage

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Question # 12

Where are Topic Profiles configured for use in Command Center?

A.

Social Studio Automate

B.

Social Studio Admin

C.

Social Studio Engage

D.

Command Center Admin

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Question # 13

What is the difference between an in-app message and an inbox message?

A.

An inbox message is plain text, whereas an in-app message can be populated by a CloudPage

B.

An inbox message shows only one time to the user, where-as an in-app message keeps getting shown until its expiry date.

C.

An inbox message only works on iOS, but in-app messages work on both iOS and Android

D.

An inbox message is sent to an inbox that's part of user's mobile app, and stays in the user's inbox for a specified time, whereas an in-app message displays to the user only one time.

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Question # 14

Which three types of recommendations are supported by Einstein Web Recommendations?

Choose 3 answers

A.

Product

B.

Content

C.

Banner

D.

Operating System

E.

Brower

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Question # 15

Which three statements are true of Einstein Messaging insights (EMI)?

Choose 3 answers

A.

EMI detects how quickly the message was read

B.

EMI monitors the Open Rate, Click Rate, and Unsubscribe Rates of your email sends

C.

EMI detects anomalies and unexpectedly low or high values andgenerates insights

D.

EMI analyzes both batch and journey builder sends

E.

EMI pre-determines the percentage of subscribers that will unsubscribe

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Question # 16

A customer sends a note that they are getting inconsistent results using Contact Data in Journey Builder Decision Splits, while referencing One to Many Relationship defined in Data Designer. The customer explains

that the SubscriberMaster Table is already linked to the MyOrders Table using Data Designer. Which three clarifying questions would help a consultant understand more?

A.

Are there more than 100 order records that could match?

B.

Are you using attribute to attribute comparison in your decision split criteria?

C.

Are you integrated with other Salesforce Clouds?

D.

Is the Contact information spelled correctly?

E.

Do any of the orders for that subscriber meet your decision split criteria?

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Question # 17

Events and journeys have a close relationship. When a contact takes action with a marketing message or system, Marketing Cloud creates an event instance with associated properties.

Which are three methods in which Entry Events initiate journeys in Journey Builder?

A.

Contact actions in response to marketing messages

B.

Changes to a contact's attributes

C.

Data retention policies

D.

Status change through contact deletion operation

E.

Data-modifications to a contact's profile information

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Question # 18

How does social studio unify anonymous and known identities?

A.

Deterministic matching

B.

social networking

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Question # 19

What is true for behavioral triggers. Multiple select.

A.

they cannot be modified

B.

need collect tracking code

C.

need catalog data

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Question # 20

What is true about Einstein Engagement Scoring (EES)?

A.

EES requires Collect Code Tracking forweb conversion predictions

B.

EES analyzes all send data from Marketing Cloud

C.

EES can import historical purchase data to drive conversion predications

D.

EES takes into account custom unsubscribe handling

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Question # 21

On which social channel can users create ad audiences?

A.

Houzz

B.

Tiktok

C.

Instagram

D.

Twitter (X)

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Question # 22

What is true about Einstein engagement frequency (EEF). Select 3

A.

EEF uses only commercial send data not transactional

B.

The model uses data available only in your account

C.

Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue. email fatigue.

D.

It uses last ISO days engagement data

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Question # 23

In which place can the facebook ad campaign be viewed when created in ad studio?

A.

Facebook testing environment

B.

JourneyBuilder

C.

Facebook Business Manager

D.

Harkebing Cloud Setup

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Question # 24

Select features Einstein content selection, Select 2

A.

Uses open time email content

B.

Content selection based on business rules

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Question # 25

A deployment specialist sends an Inbox message to your customer audience "Loyalty Program". The next week, they send a message to the same audience using the Replace Inbox feature, but now that audience has some members that no longer exist. What is the expected outcome?

A.

The new message replaces the first message, and for users who no longer exist in the audience, the first message is deleted from the user's inbox

B.

The new message replaces the first message for every user who received the first message, regardless if they still exist in the audience or not

C.

The new message replaces the first message only for users who no longer exist in the audience

D.

All users receive the new message, but only if they're read the first message

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Question # 26

Where to create topic profiles in command center?

A.

command center

B.

social automate

C.

social admin

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Question # 27

If an administrator put an email in a shared folder and did not set permissions, which business units would have full access to the email?

A.

All business units will haveaccess

B.

Onlythe business unit where it was created will have access

C.

Onlythe business unit(s) immediately below the top level account will have access

D.

Onlythe top level business unit will have access and permissions need be set here for sharing

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Question # 28

Which two statement are true when using Journey Data and Contact Data within Journey Builder?

Choose 2 answers

A.

Contac data is dynamic data that retrieves the latest value upon decision split execution.

B.

journey Data is a set of static values passed into the journey for each contact.

C.

Journey Data is dynamic data that retrieves the latest value upon decision split execution

D.

Contact Data is a set of static values passed into the Journey for each contact.

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Question # 29

How long does the activation process take for Einstein Engagement Frequency?

A.

up to 24 hours

B.

up to six hours

C.

up to one hour

D.

up to 72 hours

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Question # 30

How can Distributed Marketing messages be configured to use approval workflows?

A.

It uses the standard Salesforce Approval Process feature to route content through manual approvals.

B.

Therearecurrently no approval workflows available.

C.

A customer support case needs to be opened to enable the functionality.

D.

All DM sends need to enable the‘’workflow active' settingwithin the message template.

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