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Question # 4

A company launches a Facebook campaign with a custom landing page that was supposed to give a $50 voucher to customers who order within 2 hours of clicking on the link. The web developers forgot to add the tracking code to the checkout process, so the company does not know who ordered from the Facebook campaign-How should an engineer create the segment?

A.

Aggregation functions

B.

Analytical functions

C.

Count functions

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Question # 5

An e-commerce company wants to use the Experience Platform Real-time CDP to contact known prospects or customers who abandon before checking out.

The following data sources are available to be imported:

• CRM system of customers

• Adobe Analytics

• Order Processing System detailing orders

The retailer uses the following tools to market to customers:

• Email

• Google Display Ads

• Adobe Target for personalization

Known prospects are defined as people who have provided an email address.

Which workflow should be used?

A.

1. Import customer data into the profile

2. Set up Adobe Analytics as a source

3. Use segmentation to find profiles with email address and visited a product page and added to cart but did not complete checkout

4. Send the segment of Abandon customers to Campaign and Target

B.

1. Import customer data into the profile

2. Set up Adobe Analytics as a source

3. Use segmentation to find customers who have visited a product page and added to cart but did not complete checkout

4. Send the segment of Abandon customers to Campaign and Target

C.

1. Import customer data into the profile

2. Set up Order Processing System detailing orders

3. Use segmentation to find customers who have visited a product page and added to cart but did not order

4. Send the segment of Abandon customers to Campaign and Target

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Question # 6

A company launches a Facebook campaign with a custom landing page that was supposed to give a $50 voucher to customers who order within 2 hours of clicking on the link. The web developers forgot to add the tracking code to the checkout process, so the company does not know who ordered from the Facebook campaign-How should an engineer create the segment?

A)

B)

C)

D)

A.

OptionA

B.

Option B

C.

Option C

D.

Option D

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Question # 7

A global retailer wants to send promotional discount offers to the following:

Existing customers who are:

• Within 50 miles of their nearest store

• Have made one of the following:

• Visits to the website more than 3 times in the last 2 weeks

• Purchase of items worth more than $200 in the last 2 months

• Have high propensity to purchase

This offer will be sent via SMS if the customer has subscribed to SMS. Otherwise, the offer will be sent via email.

They have made the following digital investment:

• Adobe Experience Platform

• Adobe Audience Manager

• Adobe Analytics

• Adobe Campaign

• Adobe Target

• Adobe Advertising Cloud

• CRM

Which steps should the retailer take to meet the requirement?

A.

1. Onboard CRM data into AEP

2. Create Adobe Analytics and AAM source connection in AEP

3. Create segment in Adobe Target for visitors with high propensity score to purchase

4. Import segment in AEP and combine with web visits, distance from store, and purchase order data attributes

5. Share segment with Adobe Advertising Cloud

B.

1. Onboard CRM data into AEP

2. Create Adobe Analytics source connection In AEP

3. Share AEP data with AAM

4. Use Look-Alike Modeling in AAM to create the segment

5. Share segment with Target and Campaign

C.

1. Onboard CRM data into AEP

2. Create segment in Adobe Target for visitors with high propensity score to purchase

3. Import segment in AEP and combine with web visits, distance from store, and purchase order data attributes

4. Share segment across Adobe Experience Cloud

D.

1. Onboard CRM data into AEP

2. Create Adobe Analytics source connection In AEP

3. Build and deploy a propensity score model in data science workspace

4. Create segment in AEP using the propensity score, web visits, distance from store, and purchase order data attributes

5. Share segment with Adobe Campaign

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Question # 8

A destination segment export is set up to send data to an email provider with the default file name. The receiving team asks for the file name to be modified to be more descriptive.

Which three options can the engineer add? (Choose three.)

A.

Date and Time

B.

Counter Variable

C.

Custom Text

D.

Data Attribute

E.

Segment Name

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Question # 9

A credit union wants to create a segment based on all customers who currently have a home loan with the credit union, pay through auto pay, and have logged in within the last 2 weeks but do not have a credit card issued through the credit union.

Which criteria does the engineer need to create this segment?

A.

• Customer exists within the client dataset

• Customer has logged in within the last 30 days

• Customer has a home loan with the credit union

• Customer has auto pay set up for paying the home loan

• Customer acquired a credit card in the last 30 days

B.

• Customer exists within the client dataset

• Customer has logged in within the last 30 days

• Customer has a home loan with the credit union

• Customer pays by check for their home loan

• Customer acquired a credit card in the last 30 days

C.

• Customer exists within the client dataset

• Customer has logged in within the last 14 days

• Customer has a home loan with the credit union

• Customer has auto pay set up for paying the home loan

• Customer has not acquired a credit card

D.

• Customer exists within the client dataset

• Customer has logged in within the last 14 days

• Customer has a home loan with the credit union

• Customer pays by check for their home loan

• Customer has not acquired a credit card

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Question # 10

A real-time CDP Email destination requires a hashed email address as part of the File export. The Profile is set up with an email address in plaintext.

Which selection should the engineer choose to set up the destination?

A.

Apply transformation

B.

Pre encrypt data

C.

Map to Email

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