In Adobe Marketo Engage, when a marketing manager incurs a cost for an Email Program, the best practice is to input the period cost in the program Setup tab in the month in which the cost is incurred1. In this case, the marketing manager spent $100 on stock photography for the email in January, so the period cost should be inputted in January1. This allows for accurate tracking and reporting of marketing expenses, which is crucial for budgeting and financial planning

• A Smart List is a dynamic list of people who meet certain criteria, such as having a specific attribute, behavior, or activity1.
• A Data Value Changed filter is a filter that allows you to find people who have changed the value of a specific field2.
• A constraint is a condition that further narrows down the filter criteria3.
• To create a Smart List with Data Value Changed filter, follow these steps4:
• To view the results, click the Leads tab. You will see the number and details of the people who changed their Person Status from Marketing Qualified to Sales Qualified in the past 30 days. References: 1: Smart Lists | Adobe Marketo Engage 2: Data Value Changed Filter | Adobe Marketo Engage 3: Filter Constraints | Adobe Marketo Engage 4: Create a Smart List | Adobe Marketo Engage

The Smart Campaign you provided has two filters applied:

• Clicks Link in Email: This filter ensures the lead clicked a link in a specific email (based on the "Email" field value).
• Fills Out Form: This filter ensures the lead filled out a specific form (based on the "Form Name" field value).

Since both filters are connected withAND, a lead needs to meetbothcriteria to qualify for the Smart Campaign. They need to click the link in the emailandfill out the form.

• A People Performance report is a report that measures database growth over time. It shows how many people were added, and when. It also allows grouping the results by any person or company attribute, or by segmentation1.
• To create a People Performance report, follow these steps1:
• To view the results, click the Report tab. You will see the number of people created in the Database in the last six months, grouped by industry. References: 1: People Performance Report | Adobe Marketo Engage

• The person’s activity log is the ultimate source of truth for all the information that happens over time for a person in Marketo Engage1.
• To locate the activity log for a person, go to the Database, select All People, click the People tab, select a person Id number, and click Activity Log1.
• The activity log shows all the activities that have occurred for the person, such as web page visits, email clicks, form fills, program status changes, etc1.
• To find the source and reason for the Marketing Qualified date change, filter the activity log by the activity type “Change Data Value” and the attribute "Marketing Qualified Date"2.
• The filtered activity log will show the date and time of the change, the source of the change (such as a campaign, a sync, or a manual update), and the reason for the change (such as a trigger, a filter, or a flow step)2. References: 1: Locate the Activity Log for a Person | Adobe Marketo Engage 2: Marketo Lead Activity Logs: What They Are & How To Update - Iron Horse

To send an email for preview prior to launch, a marketer can use the Email Actions menu in the Email Editor and select the Send Sample option. This will open a dialog box where the marketer can enter one or more email addresses to receive the sample email, as well as choose the lead to use for personalization tokens. The marketer can also select the email client to use for rendering the email, such as Outlook, Gmail, or mobile devices. After clicking Send, the marketer will receive a confirmation message and can check the inbox of the recipients to see how the email looks before launching the campaign. References: 

https://www.nutshell.com/blog/complete-guide-to-writing-marketing-emails

• A form that is used in multiple programs should be stored in the Design Studio as a global asset12. This allows the form to be easily reused and updated across different landing pages and programs without creating duplicates or inconsistencies3.
• A form that is stored in Marketing Activities as a local asset is only available within the specific program where it was created1. This means that if the form needs to be used in another program, it has to be cloned or recreated, which can lead to data quality issues and maintenance challenges3.
• There is no such thing as a global asset in Marketing Activities. All assets in Marketing Activities are local to their respective programs1. References:
• 1: How to create and edit forms | Adobe Marketo Engage
• 2: Marketo Success Series: Forms - Marketing Nation
• 3: Marketo Form Best Practices - Marketing Rockstar Guides

• A webinar program is a type of event program that integrates with a webinar provider such as ON24 or GoToWebinar1.
• A webinar program has a predefined channel called Webinar, which has different program statuses to track the progress of people who register and attend the webinar2.
• To mark people who filled out a registration form with the Registered status, the marketing manager needs to use the flow step Change Program Status to “Webinar > Registered” in the Smart Campaign3.
• This flow step will update the program status of the people who qualify for the Smart Campaign, and also push them to the webinar provider if the integration is enabled3.
• The other flow steps are not correct because:

• A Snippet is a type of asset in Adobe Marketo Engage that allows you to create dynamic content blocks that can be reused across multiple assets1.
• Snippets can be used in two types of assets: emails and landing pages1.
• To use a Snippet in an email or a landing page, you need to drag and drop the Snippet element from the Elements tab to the desired location in the editor2.
• You can then select the Snippet you want to use from the drop-down menu in the Properties tab2.
• Snippets can be customized based on segmentation rules, so that different versions of the Snippet are displayed to different audiences3.
• Snippets cannot be used in forms or reports, as they are not supported by those types of assets.

References: 1: Create a Snippet 2: [Add Content to a Snippet] 3: [Use Segmentation and Dynamic Content in Snippets] : [Asset Types in Adobe Marketo Engage] : https://experienceleague.adobe.com/docs/marketo/using/product-docs/personalization/segmentation-and-snippets/snippets/create-a-snippet.html?lang=en : https://experienceleague.adobe.com/docs/marketo/using/product-docs/personalization/segmentation-and-snippets/snippets/add-content-to-a-snippet.html?lang=en : https://experienceleague.adobe.com/docs/marketo/using/product-docs/personalization/segmentation-and-snippets/snippets/use-segmentation-and-dynamic-content-in-snippets.html?lang=en : https://experienceleague.adobe.com/docs/marketo/using/product-docs/asset-management/asset-types-in-adobe-marketo-engage.html?lang=en

• Smart Lists and Static Lists are two types of lists in Adobe Marketo Engage that allow you to segment your database based on different criteria.
• Smart Lists are dynamic lists that select people based on filters that you define. For example, you can create a Smart List of people who have opened an email in the last 30 days, or who have a certain job title, or who belong to a certain segment. Smart Lists are updated in real time, so whenever a person meets or no longer meets the filter criteria, they are added or removed from the list automatically.
• Static Lists are static lists that are populated by list imports and flow steps. For example, you can create a Static List of people who attended a webinar, or who filled out a form, or who were manually added by you. Static Lists do not change unless you manually add or remove people from them, or use a flow step to do so. People on Static Lists remain in the list until they are removed.
• Smart Lists and Static Lists have different use cases and advantages. Smart Lists are useful for creating dynamic segments that reflect the current state of your database, and for targeting people based on their behavior and attributes. Static Lists are useful for creating fixed segments that reflect a specific point in time, and for tracking the performance of specific campaigns or activities.
• Smart Lists and Static Lists can also be used in different ways within Adobe Marketo Engage. Smart Lists can be used in Smart Campaign filters, triggers, and choices, as well as in email and landing page personalization. Static Lists can be used in Smart Campaign filters and choices, as well as in email and landing page personalization, but not in triggers. References:
• Understanding Static Lists
• Smart Lists 101: A Deep Dive into one of the most important Adobe Marketo Engage Features

• The Email Invalid field in Marketo is used to identify records when the lead is created and the email format is not correct, or when the email is a hard bounce that receives a 5## bounce code signaling that the email is no longer valid i.e. the email address does not exist1.
• A hard bounce is an email that has been returned to the sender because the recipient’s address is invalid. A hard bounce might occur because the domain name doesn’t exist, the recipient is unknown, or there is some other permanent error2.
• Marketo automatically marks an email invalid when it receives a 5XX bounce code, or if the email format is not correct when the person is created3. The bounce reasons also populate the Email Invalid Cause field in Marketo, which can be used to further analyze the types of hard bounces unique to your email deliverability instance1.
• Therefore, the valid reason for a person’s Email Invalid field to be marked as True is when the person was sent an email that was undeliverable due to nonexistent email address, which is option B.

References: 1: What is the Email Invalid Field in Marketo and what should you do with it? - Sponge 4: Map the Email Invalid field in Marketo to a custom field in Salesforce? - Marketing Nation Product Discussions 3: Contact Marked Email Invalid - No Record in Activity Log - Marketing Nation Product Discussions 2: Hard and Soft Bounces in Email | Adobe Marketo Engage

• An Engagement Program is a type of campaign in Adobe Marketo Engage that allows you to send a series of content to a target audience over time1.
• A cast is the process of sending out content to the members of an Engagement Program2.
• A cadence is the frequency and schedule of the casts3.
• You can use the Change Engagement Program Cadence flow step to pause or resume a member of an Engagement Program4.
• When a member is paused, they will not receive any activated content in the next cast, even if they have not exhausted all the content in their stream4.
• When a member is resumed, they will start receiving content again from where they left off4.
• Pausing a member will not remove them from the Engagement Program or affect their stream transition4.

References: 1: [What is Adobe Marketo Engage?] 2: [Cast Content to People in an Engagement Program] 3: [Set the Cadence for an Engagement Program] 4: Pause People in an Engagement Program : https://experienceleague.adobe.com/docs/marketo/using/getting-started-with-marketo/what-is-adobe-marketo-engage.html?lang=en : https://experienceleague.adobe.com/docs/marketo/using/product-docs/email-marketing/drip-nurturing/using-engagement-programs/cast-content-to-people-in-an-engagement-program.html?lang=en : https://experienceleague.adobe.com/docs/marketo/using/product-docs/email-marketing/drip-nurturing/using-engagement-programs/set-the-cadence-for-an-engagement-program.html?lang=en

A FieldSet is a group of fields that you can control as a whole. You can use FieldSets to organize your form layout, group related fields together, and dynamically hide or show the entire fieldset depending on another field1. For example, you can use a FieldSet to collect an address field and a payment method field in one place2.

To add a FieldSet to a form, you can follow these steps1:

• Go to Marketing Activities.
• Select your form and click Edit Form.
• Click the + sign and select Fieldset.
• Select the fieldset and enter a Label.
• Drag the fields you want into the fieldset.